Job Description
Kranus Health is a fast‑growing digital health company focused on consumer‑facing products in urology and gynaecology. While we currently generate millions in revenue through a field sales force, we are now building a world‑class performance marketing machine from scratch. This role offers full‑stack growth responsibility, real budget control, and the opportunity to own the impact like your own business.
Why this role is different
- Real ownership: run the channel like a business and report directly to the Founders
- Huge upside: build, scale and lead something that matters
- Strong foundation: the company already succeeds in other channels and you have access to P&E and BI resources
- Massive learning curve: regulated growth, performance, product and funnel combined
- Impact: help patients gain access to the healthcare they truly need
Your responsibilities
- Build online marketing from scratch for a revenue‑strong company
- Own P&L and the full performance marketing KPI stack end‑to‑end (CAC, ROAS, LTV, payback, funnel conversion, contribution margin)
- Acquire patients in a complex regulatory environment
- Build the funnel: creatives → landing pages → tracking → iteration → scale
- Run, optimize and scale acquisition across Google Ads (Search, Performance Max, YouTube), Meta (Facebook/Instagram) and other channels (Communities, TikTok, affiliates, retargeting, partnerships)
Your mindset
- Extremely detail‑oriented and data‑driven
- Love building things and fine‑tuning daily
- Work with AI agents before asking for additional team resources
- Comfortable with online tools and workflows, able to improvise solutions
- High agency, outcome‑obsessed and accountable (you say “I’ll do it.”)
Your background
- University degree in a structured field (e.g. engineering, economics, math, science, computer science)
- Track record of building something from scratch (side projects, internships with real responsibility, early career in a high‑performance environment)
- Bonus points for:
- Building paid channels from zero
- Owning a budget
- Running experiments weekly
- Doing funnel and landing page work
- Building dashboards and tracking (GA4, GTM, Looker, etc.)
Tools you'll probably touch
- Google Ads stack (GA4, GTM, etc.), Meta Ads stack
- Creative AI toolchain: Superscale, Claude (Code), Recraft, Canva, Figma
- HubSpot CRM (incl. tracking / attribution setup)
- Dashboards (Power BI & other tools)
- Landing page tools (e.g., Squarespace; use Claude Code for alternatives if you present a strong case)
Benefits
- Permanent contract with flexible home office options
- Urban Sports Club membership and free bicycle leasing
- Company pension scheme support
- Impact‑driven culture improving patient health every day
- Highly motivated team with flat hierarchies and a sense of fun
We value diversity and encourage applications from all qualified candidates, regardless of gender, age, background, disability, or identity.
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