Head of Global E-Commerce

The Luxury skincare house where audacious innovation has cultivated a pioneering approach to beauty.

A place where heritage and creativity are infused with the values of care, passion, entrepreneurship and excellence.

A place where dedicated and diverse professionals each contribute to an inspiring and unique environment.

A place for careers to grow and flourish and where our sustainable foundation nourishes talents and futures.

LA PRAIRIE. CREATE A BEAUTIFUL IMPACT.

Global Head of Direct E-Commerce, Media & eCRM

Contract Type: Permanent – full-time

Description:

The Global Head of E-Commerce will drive La Prairie.com strategy across three core areas:

1. Strategic Leadership

• Own La Prairie.com global P&L, ensuring that revenue, profitability, and growth targets are set and achieved.
• Develop, cascade and ensure execution of the global e-commerce and media strategy in close collaboration with local markets, to drive sales, enhance brand visibility, and align with La Prairie’s overall Brand strategy.
• Set the vision and strategic direction for La Prairie’s global owned digital ecosystem, including e-commerce, media, eCRM, and omnichannel initiatives.
• Identify and capitalize on new opportunities for .com market expansion, ensuring scalability and long-term growth.
• Define financial, operational, and media-related KPIs, and provide data-driven insights to senior leadership to ensure performance meets expectations.

2. Commercial Strategy & Customer Experience

• Deliver a seamless and luxurious online experience that aligns with La Prairie’s brand values and elevates customer engagement.
• Build and lead execution of the La Prairie.com commercial strategy, defining differentiation with e-retail & pure players: advocate for e-commerce-specific SKUs, product exclusivity, and tailored offerings.
• Lead full-funnel approach to optimize Brand awareness, consideration & online conversion, along with customer acquisition and retention, while ensuring an elevated consumer journey.
• Collaborate with internal and external partners to enhance the platform’s user experience, operational efficiency, and media alignment.
• Define and lead La Prairie’s global media strategy, ensuring alignment with communication, PR, e-business, and overall Brand objectives.
• Build solid global media partnerships (agencies, editors), setting strategic direction while local teams manage execution & local performance.
• Analyze global media performance, providing insights and recommendations to optimize investments, content production and drive innovation.
• Collaborate with local teams and partners to ensure consistent execution, maintain luxury brand positioning, and maximize ROI.

3. Cross-Functional Collaboration & Team Management

• Lead and manage a team of 6 FTEs, fostering a high-performance culture across e-commerce, media, and eCRM activities.
• Own cross-functional collaboration with global departments and local teams, aligning strategies across marketing, CRM, e-merchandising, IT, and logistics to deliver seamless digital and media integration.
• Oversee relationships with external vendors, including the global media agency, ensuring smooth operations and alignment with global and local objectives.

Education & Experience:

• Degree in business, engineering or equivalent.
• About 8 years of relevant professional experience driving Ecommerce business within the beauty industry.
• Ability to work with agility, ensuring adaptability to navigate fast-paced market trends.
• Experience working in cross-functional environment with a diverse stakeholder set and able to influence without direct authority.
• Solutions-oriented profile with proven ability to deliver sales results and creative solutions on time and on budget.

Why Your Journey with Us Will Be Unique:

• We care about our employees’ well-being: we contribute to the cost of your health insurance.
• In addition to your 25 working days holidays, overtime is compensated with 8.5 additional days off.
• Exclusive access to our staff boutique at HQ to purchase our amazing products at a discounted price and with the help of a Beauty Advisor.
• We recognise the importance of flexible work: you can work from home for up to 2 days a week.
• A brand new office location in the centre of Zurich.

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