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- Aufgaben: Lead La Prairie's global e-commerce strategy and drive online sales growth.
- Arbeitgeber: Join La Prairie, a luxury beauty brand known for its innovative products and premium customer experience.
- Mitarbeitervorteile: Enjoy a dynamic work environment with opportunities for professional growth and collaboration.
- Warum dieser Job: Be at the forefront of digital luxury retail, shaping customer experiences and brand visibility.
- Gewünschte Qualifikationen: 8 years in e-commerce within beauty; strong leadership and strategic skills required.
- Andere Informationen: Fluency in English is essential; adaptability to fast-paced trends is a must.
Das voraussichtliche Gehalt liegt zwischen 72000 - 108000 € pro Jahr.
The Global Head of E-Commerce will drive La Prairie.com strategy across three core areas:
1. Strategic Leadership
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Own La Prairie.com global P&L, ensuring that revenue, profitability, and growth targets are set and achieved.
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Develop, cascade and ensure execution of the global e-commerce and media strategy in close collaboration with local markets, to drive sales, enhance brand visibility, and align with La Prairie’s overall Brand strategy.
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Set the vision and strategic direction for La Prairie’s global owned digital ecosystem, including e-commerce, media, eCRM, and omnichannel initiatives.
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Identify and capitalize on new opportunities for .com market expansion, ensuring scalability and long-term growth.
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Define financial, operational, and media-related KPIs, and provide data-driven insights to senior leadership to ensure performance meets expectations.
2. Commercial strategy & customer experience
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Deliver a seamless and luxurious online experience that aligns with La Prairie’s brand values and elevates customer engagement.
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Build and lead execution of the La Prairie.com commercial strategy, defining differentiation with e-retail & pure players: advocate for e-commerce-specific SKUs, product exclusivity, and tailored offerings.
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Lead full-funnel approach to optimize Brand awareness, consideration & online conversion, along with customer acquisition and retention, while ensuring an elevated consumer journey.
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Collaborate with internal and external partners to enhance the platform’s user experience, operational efficiency, and media alignment.
3. Global media strategy & management
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Define and lead La Prairie’s global media strategy, ensuring alignment with communication, PR, e-business, and overall Brand objectives.
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Build solid global media partnerships (agencies, editors), setting strategic direction while local teams manage execution & local performance.
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Analyze global media performance, providing insights and recommendations to optimize investments, content production and drive innovation.
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Collaborate with local teams and partners to ensure consistent execution, maintain luxury brand positioning, and maximize ROI.
4. Cross-functional collaboration & team management
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Lead and manage a team of 6 FTEs, fostering a high-performance culture across e-commerce, media, and eCRM activities.
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Own cross-functional collaboration with global departments and local teams, aligning strategies across marketing, CRM, e-merchandising, IT, and logistics to deliver seamless digital and media integration.
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Oversee relationships with external vendors, including the global media agency, ensuring smooth operations and alignment with global and local objectives.
Education & experience:
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Degree in business, engineering or equivalent.
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About 8 years of relevant professional experience driving Ecommerce business within the beauty industry.
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Ability to work with agility, ensuring adaptability to navigate fast-paced market trends.
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Experience working in cross-functional environment with a diverse stakeholder set and able to influence without direct authority.
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Solutions-oriented profile with proven ability to deliver sales results and creative solutions on time and on budget.
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Language: Fluent in English.
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Global Head of Direct E-Commerce, Media & eCRM Arbeitgeber: La Prairie Switzerland
Kontaktperson:
La Prairie Switzerland HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Global Head of Direct E-Commerce, Media & eCRM
✨Tip Number 1
Familiarize yourself with La Prairie's brand values and their current e-commerce strategies. Understanding their luxury positioning and customer experience will help you articulate how you can enhance their online presence during discussions.
✨Tip Number 2
Network with professionals in the beauty industry, especially those with experience in e-commerce and media. Engaging with industry insiders can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Stay updated on the latest trends in e-commerce and digital marketing, particularly within the beauty sector. Being able to discuss recent innovations or successful campaigns can demonstrate your proactive approach and strategic thinking.
✨Tip Number 4
Prepare to showcase your experience in managing cross-functional teams and driving results. Highlight specific examples where you've successfully collaborated with diverse stakeholders to achieve business objectives, as this is crucial for the role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Global Head of Direct E-Commerce, Media & eCRM
Tipps für deine Bewerbung 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Global Head of Direct E-Commerce position. Tailor your application to highlight your relevant experience in strategic leadership, commercial strategy, and media management.
Highlight Relevant Experience: In your CV and cover letter, emphasize your 8 years of experience in e-commerce within the beauty industry. Provide specific examples of how you've driven revenue growth, enhanced customer experiences, and managed cross-functional teams.
Showcase Your Skills: Demonstrate your ability to work in a fast-paced environment and your solutions-oriented mindset. Include examples of how you've successfully navigated market trends and delivered results on time and within budget.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the beauty industry and La Prairie's brand values. Make sure to express your vision for the role and how you plan to drive the company's e-commerce strategy.
Wie du dich auf ein Vorstellungsgespräch bei La Prairie Switzerland vorbereitest
✨Showcase Your Strategic Vision
Be prepared to discuss your vision for La Prairie.com and how you would drive its global P&L. Highlight your experience in setting and achieving revenue and growth targets, and be ready to provide examples of successful strategies you've implemented in the past.
✨Emphasize Customer Experience
Discuss how you would deliver a seamless and luxurious online experience that aligns with La Prairie’s brand values. Share specific examples of how you've enhanced customer engagement and optimized the consumer journey in previous roles.
✨Demonstrate Media Strategy Expertise
Prepare to talk about your experience in defining and leading global media strategies. Be ready to share insights on how you've built media partnerships and analyzed performance to optimize investments and drive innovation.
✨Highlight Cross-Functional Collaboration Skills
Illustrate your ability to work in a cross-functional environment by sharing examples of how you've aligned strategies across various departments. Discuss your leadership style and how you foster a high-performance culture within your team.
