Company description
Since 1999, Lampenwelt has been shaping the future of lighting with more than 50,000 products, eight private brands, and an international team of around 500 talents. Driven by a strong customer focus, open communication, and innovation across the entire value chain, we share one mission: to make the world brighter and smarter.
Job description
As Marketing Manager for House of Lamps US, you'll take full ownership of the US marketing strategy across all channels. From budget allocation to execution, you'll be responsible for driving growth and commercial success.
You’ll collaborate closely with our US General Manager and cross-functional teams in Germany to accelerate our US expansion.
Where Your Talents Make an Impact
- Full-funnel marketing strategy and execution for houseoflamps.com
- Budget allocation and prioritization across SEO, SEA, social (Meta, TikTok, Pinterest - paid, influencer, UGC), display, affiliate, and CRM (Klaviyo)
- Attribution and performance reporting using our existing stack (Shopify, Klaviyo, Klar), connected to financial performance (contribution margin, CAC/LTV, P&L impact) rather than channel metrics alone
- End-to-end ownership from strategy to creating and setting up ads and growth systems
- Owning the creative direction, briefing, and output of ad creative, content, and campaign assets across all channels - either hands-on with AI help or by directing freelancers/agencies/internal teams
- Direct coordination with the US GM on inventory, launch timing, and market intelligence
- Escalation and consultation with German channel leads on complex, channel-specific problems
What Will Help You Succeed in Future Challenges
- 5+ years in ecommerce marketing, with demonstrated ownership of full-funnel budget and strategy, not just single-channel execution
- Track record of scaling a DTC ecommerce brand in a competitive US market, ideally in a lean or founder-led environment
- Working experience with Shopify, Klaviyo, and a marketing attribution tool (Klar or comparable)
- Amazon Advertising and Walmart Connect experience is a plus
- Comfortable being the strategist and the operator at the same time
- Data-literate: able to read attribution, cohort and commercial data and make budget calls from it, not just report metrics
- Hands-on social media expertise across Meta, TikTok and Pinterest - platform mechanics, ad formats, and creative trends, not just budget allocation
- Commercially literate: able to connect marketing performance to financial outcomes and make budget decisions on that basis, not just report channel metrics
- Bonus: experience in launching a brand from zero
Your Benefits
- Stable and exciting position within a profitable scale-up company
- Hybrid working model out of one of our offices in Berlin, Düsseldorf or Fulda with remote work from home
- Various benefits, including free fruit and beverages, team and after-work events, as well as digital networking opportunities
- Sports allowance to support your hobbies, because the health and well-being of our team matter to us
- Attractive employee discounts across our entire product range
- Numerous learning and development opportunities, both within and outside our organization
Contact
Susann Reimers
jobs@lampenwelt.de
+49 661-296 962-1307
Hybrid
#J-18808-Ljbffr
Marketing Manager (f/m/d) in Berlin Arbeitgeber: Lampenwelt GmbH
Lampenwelt ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern nicht nur einen stabilen Arbeitsplatz in einem profitablen Scale-up-Unternehmen bietet, sondern auch flexible Arbeitsmöglichkeiten in modernen Büros in Berlin, Düsseldorf oder Fulda. Die offene und innovative Unternehmenskultur fördert die persönliche und berufliche Entwicklung durch zahlreiche Lern- und Entwicklungsmöglichkeiten sowie diverse Benefits wie kostenlose Snacks, Sport-Zuschüsse und attraktive Mitarbeiterrabatte, was das Arbeiten hier besonders lohnenswert macht.
