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- Aufgaben: Lead and optimize performance marketing campaigns, focusing on SEM for various brands.
- Arbeitgeber: Join lastminute.com, a leader in European Travel Tech, simplifying travel experiences.
- Mitarbeitervorteile: Enjoy flexible hours, remote work options, and employee discounts on travel.
- Warum dieser Job: Be part of an inclusive culture that values diversity and personal growth.
- Gewünschte Qualifikationen: 4 years in Performance Marketing with strong analytical skills and experience in SEM.
- Andere Informationen: Work a shorter week (36h) and enjoy free snacks and corporate events.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Performance Marketing Manager (German Speaker) – Full remote
Performance Marketing Manager (German Speaker) – Full remote
The Company
lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan.
Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers’ travel experience. We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution.
At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here.
Job Description
lastminute.com group is looking for a Performance Marketing Manager. The Performance Marketing Manager will be responsible for planning, implementing and analysing Paid Performance Marketing campaigns across different brands and products with a strong focus on SEM.
Key Responsibilities
- Full ownership of performance for a specific market or product area
- Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic
- Deliver performance reports and insights to the team and internal stakeholders
- Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
- Optimise accounts to target, manage roadmaps and ensure timely delivery
- Work closely with IT team on creating, managing and developing tools to automate bids and reporting
- Establish new processes and improve existing campaigns with automation solutions
- Support internal sharing of knowledge through training and coaching
- Adhere to Performance Marketing best practices
- Develop product knowledge as tools/products evolve/change
Qualifications
Skills and Experience
- 4 years in Performance Marketing, with a preferred focus on SEM
- Excel skills: interpret and analyse data from multiple sources
- Dynamic person with analytical skills and a data-driven approach
- Ability to leverage data to influence marketing decisions
- Experience managing large budgets for Paid Search campaigns
- Automated bidding (GoogleAds, SearchAds360, etc)
- MySQL, BigQuery
- A/B test tools
Additional Information
What we offer
- Join a dynamic team in an inclusive-international environment
- Grow thanks to the career journey and our internal mobility perspective
- Work a shorter working week (36h), of which 4 hours on Friday morning
- Manage your own schedule with flexible working hours
- Get focus time for learning, development and deep work on Friday mornings
- Work partially or fully remote according to local laws
- Enjoy continuous training thanks to our company platform
- Benefit from employee discounts on travel
- Receive 2 days off per year for the purpose of volunteering
- Get free snacks, hot drinks, and beverages at our offices
- Participate in amazing winter and summer corporate events
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Performance Marketing Manager (German Speaker) – Full remote Arbeitgeber: Lastminute Group
Kontaktperson:
Lastminute Group HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Performance Marketing Manager (German Speaker) – Full remote
✨Tip Number 1
Familiarize yourself with the latest trends in Performance Marketing, especially in SEM. This will not only help you understand the industry better but also allow you to speak confidently about your insights during the interview.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific campaigns where you identified growth opportunities and optimized performance.
✨Tip Number 3
Since the role involves collaboration with IT, brush up on your technical skills related to automated bidding and reporting tools like Google Ads and Search Ads 360. Being able to discuss these tools will demonstrate your readiness for the position.
✨Tip Number 4
Prepare to discuss your experience managing large budgets for Paid Search campaigns. Highlight any successful strategies you've implemented and be ready to explain how you measure success in your campaigns.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Performance Marketing Manager (German Speaker) – Full remote
Tipps für deine Bewerbung 🫡
Understand the Company: Familiarize yourself with lastminute.com and its portfolio of brands. Highlight your understanding of their mission to enhance customer travel experiences through technology in your application.
Tailor Your CV: Make sure your CV reflects your experience in Performance Marketing, especially focusing on SEM. Include specific examples of campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your analytical skills and data-driven approach. Mention how you can leverage data to influence marketing decisions and optimize campaigns.
Highlight Relevant Skills: Emphasize your proficiency in tools like Google Ads, MySQL, and A/B testing tools. Make sure to mention your experience with automated bidding and managing large budgets for Paid Search campaigns.
Wie du dich auf ein Vorstellungsgespräch bei Lastminute Group vorbereitest
✨Show Your Analytical Skills
As a Performance Marketing Manager, you'll need to demonstrate your analytical abilities. Be prepared to discuss how you've used data to drive marketing decisions in the past, especially in SEM campaigns.
✨Familiarize Yourself with Automation Tools
Since the role involves working closely with IT on automation solutions, make sure you understand tools like Google Ads and Search Ads 360. Highlight any experience you have with automated bidding and reporting.
✨Prepare for Performance Reporting
You will be responsible for delivering performance reports and insights. Practice explaining complex data in a simple way, as you may need to present this information to stakeholders who aren't as data-savvy.
✨Emphasize Team Collaboration
The job requires working closely with various teams. Share examples of how you've successfully collaborated with others in previous roles, particularly in optimizing marketing campaigns or sharing knowledge through training.
