Digital Marketing Coordinator

The Digital Marketing Coordinator role will support the marketing department with ongoing campaigns, designs, and projects. They will help collect audience feedback, uphold the company’s brand images in all design materials, and conduct market research to understand the target audience.

Responsibilities

• Assist in the development, production, and distribution of collateral to support marketing and sales programs for various audiences
• Design for flyers, brochures, social media, infographics, etc.
• Update website information
• Meet deadline requirements and expectations of the marketing team in all deliverables
• Provide direction, momentum, and support for sales growth through all sales channels
• Ensure consistent corporate image throughout product lines, promotional materials, websites, and events
• Perform competitive research to understand what’s happening in the market and incorporate findings into each campaign for better results
• Provide ongoing reporting on key metrics using various tools like CRM, Marketing Automation, Account Based Marketing, etc.
• Work closely with digital marketing, graphic design, and product development teams to create and deliver compelling email communications for various audiences
• Create newsletters, webinars, product surveys, sales promotions, announcements, etc.
• Lead nurture campaign design
• Act in an ethical way when dealing with company equipment, assets, clients, and employees
• Focus on and aggressively drive excellence
• Be accountable for meeting goals and deadlines
• Be self-motivated and enjoy working hard on a team
• Demonstrate energy and drive for things seen as challenging; not fearful of taking action and seizing opportunities
• Ensure compliance with relevant standards and procedures, questioning established procedures with a view to increasing efficiency and effectiveness
• Adapt to diverse environments, responsibilities, tasks, and people while maintaining effectiveness
• Embrace change and demonstrate openness to new organizational structure, procedures, and technology

Requirements

• BA/BS or equivalent working experience
• Knowledge in video editing software
• Working knowledge of customer relationship management (CRM) and (CMS) platforms
• Demonstrated project management experience
• Research and analytical skills
• An understanding of digital marketing tools and tactics
• Knowledge of tech stack (Google G Suite, Slack, Podio, 15Five, LinkedIn, etc.)
• Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging

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