Product Marketing Manager

YOUR MISSION

We are seeking a dynamic and results-oriented Product Marketing Manager to join our growing team. The ideal candidate will have a deep understanding of the truck market and a passion for ADAS technology. This role will be responsible for developing and executing product marketing strategies that drive market penetration, increase brand awareness, and support business growth.

Responsibilities :

• Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscapes within the truck ADAS segment
• Product Positioning: Develop compelling product positioning and messaging that effectively communicates the unique value propositions of our ADAS solutions to target audiences
• Go-to-Market Strategy: Create and implement comprehensive go-to-market strategies, including sales enablement materials, channel partner programs, and promotional activities
• Product Launches: Manage the planning, execution, and evaluation of product launches, ensuring successful market introduction and adoption
• Pricing Strategy: Develop and implement pricing strategies that align with market dynamics, profitability objectives, and customer value perception
• Customer Insights: Gather and analyze customer feedback to identify product improvement opportunities and drive continuous innovation
• Competitive Analysis: Monitor competitor activities and develop strategies to maintain a competitive advantage
• Cross-Functional Collaboration: Work closely with engineering, sales, marketing, and other departments to ensure effective product development, launch, and support.

The ideal candidate for this position will have:

• Bachelor’s degree Business Administration, Engineering, or a related field
• Minimum 5-7 years of experience in product marketing, preferably within the automotive industry with a focus on the truck market
• Strong understanding of ADAS technologies and their applications in commercial vehicles
• Proven track record of developing and executing successful product marketing strategies
• Excellent analytical and problem-solving skills
• Strong communication and interpersonal skills, both written and verbal
• Ability to work effectively in a fast-paced, collaborative environment
• Fluency in English is essential, additional European languages are a plus
• Experience working in an OEM or Tier 1 automotive company is a significant advantage.• Experience with market research tools and data analysis techniques
• Project management skills

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