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- Aufgaben: Lead product marketing strategies for ADAS technology in the truck market.
- Arbeitgeber: Join a dynamic team focused on innovative automotive solutions.
- Mitarbeitervorteile: Enjoy a collaborative environment with opportunities for growth and development.
- Warum dieser Job: Make an impact in the automotive industry while working with cutting-edge technology.
- Gewünschte Qualifikationen: 5-7 years in product marketing, preferably in automotive; strong ADAS knowledge required.
- Andere Informationen: Fluency in English is essential; additional languages are a plus.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
YOUR MISSION
We are seeking a dynamic and results-oriented Product Marketing Manager to join our growing team. The ideal candidate will have a deep understanding of the truck market and a passion for ADAS technology. This role will be responsible for developing and executing product marketing strategies that drive market penetration, increase brand awareness, and support business growth.
Responsibilities :
- Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscapes within the truck ADAS segment
- Product Positioning: Develop compelling product positioning and messaging that effectively communicates the unique value propositions of our ADAS solutions to target audiences
- Go-to-Market Strategy: Create and implement comprehensive go-to-market strategies, including sales enablement materials, channel partner programs, and promotional activities
- Product Launches: Manage the planning, execution, and evaluation of product launches, ensuring successful market introduction and adoption
- Pricing Strategy: Develop and implement pricing strategies that align with market dynamics, profitability objectives, and customer value perception
- Customer Insights: Gather and analyze customer feedback to identify product improvement opportunities and drive continuous innovation
- Competitive Analysis: Monitor competitor activities and develop strategies to maintain a competitive advantage
- Cross-Functional Collaboration: Work closely with engineering, sales, marketing, and other departments to ensure effective product development, launch, and support.
The ideal candidate for this position will have:
- Bachelor’s degree Business Administration, Engineering, or a related field
- Minimum 5-7 years of experience in product marketing, preferably within the automotive industry with a focus on the truck market
- Strong understanding of ADAS technologies and their applications in commercial vehicles
- Proven track record of developing and executing successful product marketing strategies
- Excellent analytical and problem-solving skills
- Strong communication and interpersonal skills, both written and verbal
- Ability to work effectively in a fast-paced, collaborative environment
- Fluency in English is essential, additional European languages are a plus
- Experience working in an OEM or Tier 1 automotive company is a significant advantage.• Experience with market research tools and data analysis techniques
- Project management skills
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Product Marketing Manager Arbeitgeber: LeddarTech - Envision the road ahead!
Kontaktperson:
LeddarTech - Envision the road ahead! HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Product Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in ADAS technology and the truck market. This knowledge will not only help you understand the industry better but also allow you to speak confidently about how our products can meet market needs during interviews.
✨Tip Number 2
Network with professionals in the automotive industry, especially those focused on product marketing and ADAS technologies. Attend industry events or webinars to connect with potential colleagues and gain insights that could be beneficial for your application.
✨Tip Number 3
Prepare to discuss specific examples of successful product marketing strategies you've implemented in the past. Highlight your experience with market analysis and product positioning, as these are crucial for the role.
✨Tip Number 4
Showcase your project management skills by discussing how you've successfully managed product launches or cross-functional collaborations. This will demonstrate your ability to handle the responsibilities outlined in the job description.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Product Marketing Manager
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position. Tailor your application to highlight your experience in market analysis, product positioning, and go-to-market strategies.
Highlight Relevant Experience: Emphasize your 5-7 years of experience in product marketing, particularly within the automotive industry. Showcase specific examples where you've successfully developed and executed marketing strategies, especially related to ADAS technologies.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've conducted market research, gathered customer insights, and performed competitive analysis. This will demonstrate your ability to drive product improvement and innovation.
Craft a Compelling Cover Letter: Write a cover letter that not only summarizes your qualifications but also expresses your passion for ADAS technology and the truck market. Make it clear why you're excited about the opportunity and how you can contribute to the company's growth.
Wie du dich auf ein Vorstellungsgespräch bei LeddarTech - Envision the road ahead! vorbereitest
✨Show Your Market Knowledge
Be prepared to discuss the truck market in detail. Highlight your understanding of current trends, challenges, and opportunities, especially related to ADAS technology. This will demonstrate your expertise and passion for the industry.
✨Demonstrate Strategic Thinking
Prepare examples of how you've developed and executed successful product marketing strategies in the past. Focus on your ability to create go-to-market plans and how you’ve positioned products effectively in competitive landscapes.
✨Highlight Cross-Functional Collaboration
Discuss your experience working with different teams such as engineering, sales, and marketing. Provide specific examples of how collaboration has led to successful product launches or improvements, showcasing your teamwork skills.
✨Prepare for Analytical Questions
Expect questions that assess your analytical skills. Be ready to explain how you've used market research tools and data analysis techniques to gather customer insights and inform your marketing strategies.
