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- Aufgaben: Lead the creation of wholesale marketing strategies and programs for Germany.
- Arbeitgeber: Join Levi Strauss & Co., a brand that values individuality and making a positive impact.
- Mitarbeitervorteile: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Warum dieser Job: Be part of a team that drives brand equity and engages with youth culture.
- GewĂĽnschte Qualifikationen: Marketing experience in fashion or lifestyle sectors; fluent in German and English.
- Andere Informationen: Full-time position based in Offenbach, Germany.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Wholesale Channel Marketing Manager – Germany (m/f/d)
Apply locations: Offenbach, Germany
Time type: Full time
Posted on: Posted 30 Days Ago
JOB DESCRIPTION
Calling all originals: At Levi Strauss & Co., you can be yourself and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. We believe that what makes us different makes us stronger. So, add your voice. Make an impact. Find your fit — and your future.
What you’ll be doing:
As the Wholesale Channel Marketing Manager for Germany (m/f/d), you will lead the creation and delivery of a Brick-and-Mortar wholesale marketing strategy, programs, and tools within the framework of the overall brand campaign. This role will build brand equity and drive sell-out in the network.
Your key responsibilities will include:
- Developing and executing the channel strategy for Germany’s B&M wholesale in alignment with the global marketing plan and retail business objectives.
- Leading in-store channel activations, collaborating closely with stakeholders including the Channel Marketing Team, German Marketing Team, Brand Experience Team, Sales Team, and Merchandising.
- Creating and delivering a clear, measurable, and achievable marketing vision, strategies, and operational plan for the German market, aligned with annual financial and brand plans.
- Developing wholesale activation programs that provide the markets with tools to drive consumer buying and increase foot traffic in partner stores.
- Providing promotional solutions and sales training tools for wholesale that are brand-appropriate.
- Managing the channel marketing team effectively to continuously improve capabilities and performance, delivering annual plans and motivating the team.
- Leading marketing analytics tools to increase ROI on marketing A&P.
- Ensuring close collaboration with cross-functional services to gain a deeper understanding of the business and make agile decisions.
- Becoming a market expert through experience, analysis, benchmarking, and staying current with industry trends.
- Analysing results and KPIs to foster a test-and-learn mentality, developing concrete action plans to optimise strategy and plans.
- Managing A&P budgets and partner relationships with B&M wholesale partners.
- Engaging actively with the EU-wide B&M wholesale peer group.
What we’re looking for:
- Experience : Marketing background in a global, branded consumer environment, ideally within the fashion, lifestyle, or youth culture sectors.
- Versatility : Preferably multi-skilled, with experience in retail, wholesale, and digital, and a strong background in working across cross-functional teams.
- Stakeholder Management : Ability to navigate matrix organisations and manage stakeholders effectively.
- Brand/Consumer Expertise : Ability to understand the marketplace and be culturally connected to youth-oriented consumers.
- Marketing Expertise : Proficient in using marketing measurement tools to focus spending allocation and evaluate success. Proven ability to execute programs that build brand equity.
- Creative Vision : Able to drive the brand’s “look and feel” through the right channels. Fluent in next-generation consumer marketing approaches (e.g., digital/social media) to generate consumer interest.
- Innovation & Experimentation : A forward-thinking mindset with a focus on experimentation. Willing to test new approaches, learn, and apply successful methods to future initiatives.
- Strategic Thinking : Ability to look beyond today and plan for long-term, sustained demand creation and brand differentiation.
- Team Leadership : Strong management skills, with the ability to inspire, direct, and support team development.
- Development Focused : Open to feedback and eager to provide constructive feedback to others.
- Proactive & Flexible : Demonstrates high levels of flexibility and initiative.
- Languages : German & English
LOCATION : Offenbach, Germany
FULL TIME/PART TIME : Full time
Current LS&Co Employees, apply via your Workday account.
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Wholesale Channel Marketing Manager - Germany (m/f/d) Arbeitgeber: Levi Strauss & Co
Kontaktperson:
Levi Strauss & Co HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Wholesale Channel Marketing Manager - Germany (m/f/d)
✨Tip Number 1
Familiarize yourself with Levi Strauss & Co.'s brand values and marketing strategies. Understanding their unique approach to branding and consumer engagement will help you align your vision with theirs during the interview process.
✨Tip Number 2
Network with professionals in the fashion and lifestyle sectors, especially those who have experience in wholesale marketing. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on current trends in youth culture and consumer behavior. Being able to discuss recent developments and how they impact marketing strategies will demonstrate your expertise and passion for the role.
✨Tip Number 4
Prepare to showcase your experience with cross-functional teams and stakeholder management. Be ready to share specific examples of how you've successfully navigated complex organizational structures in previous roles.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Wholesale Channel Marketing Manager - Germany (m/f/d)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Wholesale Channel Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in marketing, particularly in wholesale and retail environments. Emphasize any previous roles where you managed teams or developed marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the fashion industry. Discuss specific examples of how you've successfully executed marketing strategies in the past and how you can contribute to Levi Strauss & Co.'s goals.
Highlight Your Stakeholder Management Skills: In your application, emphasize your ability to manage stakeholders effectively. Provide examples of how you've navigated complex organizational structures and collaborated with cross-functional teams to achieve marketing objectives.
Wie du dich auf ein Vorstellungsgespräch bei Levi Strauss & Co vorbereitest
✨Showcase Your Marketing Expertise
Be prepared to discuss your experience in marketing within a global, branded consumer environment. Highlight specific examples from the fashion or lifestyle sectors that demonstrate your ability to build brand equity and execute successful marketing programs.
✨Demonstrate Stakeholder Management Skills
Since this role involves navigating matrix organizations, come ready with examples of how you've effectively managed stakeholders in previous positions. Discuss your approach to collaboration and how you ensure alignment across different teams.
✨Emphasize Your Creative Vision
Prepare to talk about how you can drive the brand’s 'look and feel' through various channels. Share any innovative marketing strategies you've implemented, especially those that resonate with youth-oriented consumers.
✨Exhibit a Test-and-Learn Mentality
This position values innovation and experimentation. Be ready to discuss instances where you've tested new approaches, learned from the outcomes, and applied those lessons to future initiatives. Show that you're proactive and flexible in your marketing strategies.
