Field Marketing Manager DACH (m/w/d)

It’s an exciting time to join us at Lime! As we grow from Sweden\’s favourite CRM into a dominant player across the Nordics and Europe, we\’re ramping up our field marketing organization to take on the giants of the CRM industry. Germany is our newest market, and we started our operations here in 2021 with a focus on the utility & energy sector. This is your chance to help us expand our brand and grow our CRM business in the German energy market. Are you ready to make a real impact and join our vibrant marketing team?

Our dedicated team in Germany is driven by a passion for our products, culture, and a truly dynamic work environment. We’re looking for someone with an entrepreneurial mindset, with the ambition and skills to elevate our efforts and bring our message to life for our German target audiences. As our new Field Marketing Manager, you’ll work hand-in-hand with the sales team in Germany, shaping local campaigns and activities to increase brand visibility, drive pipeline, and sales.

Your Role and Impact

You’ll be a key member of our marketing department, closely collaborating with our German sales team to drive strategic and tactical marketing initiatives. You’re someone who enjoys being on the ground, taking initiatives and doing multi-channel activities to promote our brand and product solutions. Together with our team in Sweden, you’ll implement central marketing campaigns in the German market while also customizing them for a local audience.

To maximize our reach, you’ll manage and lead your own projects, working with German sales managers on initiatives like partnerships, PR, campaigns, fairs & events, and webinars. You’ll connect with partners, engage customers and prospects, and create content that spans the customer journey—from brand awareness to customer advocacy. Your creativity and drive will help us engage audiences, support sales, and grow our business. Tracking local performance metrics and setting action plans will also be key to ensuring our goals are met.

Responsibilities

• Drive Brand Awareness: Boost our presence among target audiences in Germany – specifically within the utility industry.
• Lead Demand Generation: Work with the local sales team to manage pipeline growth, conduct ABM and local sales campaigns, keeping the German website up-to-date.
• Develop Strategy: Shape and execute the local marketing strategy, overseeing budgets and resources.
• Expand Partnerships: Build networks and foster collaborative marketing activities with partners.
• Localize Group Initiatives: Implement group-wide marketing initiatives and campaigns for the German market.
• Measure Success: Monitor and analyze campaign performance and local KPIs, making improvements as needed.

A degree in Marketing, Communication, Business Administration, Sales, or a related field would be great, but we’re more interested in your skills and drive to make a difference.

You bring at least 3-5 years of experience in B2B marketing, ideally within tech or SaaS companies. You’re known for your hands-on approach, entrepreneurial and growth mindset, and your ability to work effectively with both sales and marketing teams.

With a keen eye for new ideas and a proactive attitude, you know how to create buzz and impact. You’re a strategic thinker but also practical, and you’re not afraid to take action to bring ideas to life. Speed and adaptability come naturally to you, and you’re comfortable making decisions to move projects forward.

Skills & Requirements

• Languages: Proficiency in German and English (corporate language).
• Networker: Comfortable with outreach and relationship-building.
• Digital Savvy: Knowledge of social media, digital marketing, and events planning.
• Project Manager: Skilled in organizing, budgeting, and tracking results.
• Cross-functional Success: Proven ability to collaborate with sales and marketing teams.
• Tech Tools: Experience with CRM, Marketing Automation, WordPress (or other CMS).

Bonus Experience

• Agency collaboration and PR.
• B2B digital marketing expertise.
• Prior work in international settings or the tech/SaaS industry.

Your Personality

• Entrepreneurial: Visionary with hands-on skills, always ready with new ideas.
• Creative and Analytical: Strategic in thinking, operational in execution.
• Self-Starter: Takes initiative and doesn’t wait for permission.
• Courageous: Trying new things, test, learn and adapt.
• Dynamic: Able to manage multiple tasks and spanning different domains.
• Collaborative: A true team player who can network and generate opportunities.

Who will you be working with?

With a strong and dedicated marketing team at our headquarters in Lund, we create most of our content centrally and adapt it to our local markets with the help of a growing team of local field marketers in our European offices. You will join a team of 17 marketers with expertise in SEO, graphic design, copywriting, web development, product marketing, and more. We work closely together on multiple parallel projects and love to bounce ideas between each other. On top of that, we share a passion for music and just having fun together.

What will the recruitment process look like?

We would love if you could join our team as soon as possible, but we are also committed to finding the right match. During the process, you will have the opportunity to meet other members of our team. The recruitment process is as follows:

• Initial short interview with HR.
• Deep interview with Head of Field Marketing.
• Short interview with local Sales Manager and CMO.
• Case with 2 team members.
• Final interview with CEO and BU director.

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