App Store Optimization Specialist

📍 Hybrid (Germany-based) | 💼 Full-time | 🗣 German & English requiredI\’m currently supporting a highly successful international lottery platform in their search for an ASO Manager to join their growing app marketing function. This company has been shaping digital experiences in the lottery and prize-based entertainment space for over two decades, and they\’re scaling fast – launching new brands, expanding their portfolio, and investing in innovative e-commerce ventures.With a well-established presence in Germany and active partnerships across Europe, this company offers the stability of a mature business with the pace and energy of a modern tech scale-up.The OpportunityAs ASO Manager, you\’ll take full ownership of app store strategy and execution across iOS and Android platforms. You’ll play a pivotal role in driving app visibility, improving rankings, and increasing user acquisition through organic channels.Working as part of a dedicated app marketing team (currently two people), you\’ll collaborate closely with product, creative, and performance marketing to ensure that the app experience stands out in a highly competitive space.What You\’ll DoDevelop and implement the full ASO strategy: keyword research, A/B testing, metadata optimisation, and experimentationTrack and analyse app performance using tools like AppTweak, Sensor Tower, or Mobile ActionOptimise store creatives and listings in collaboration with design teams to drive installs and conversionAlign ASO strategy with user acquisition, product, and marketing goalsStay on top of ASO trends, algorithm changes, and competitorsPlay a central role in the shift from external agency support to fully in-house app store managementWhat We’re Looking For3+ years\‘ experience in ASO, mobile marketing, or similar – ideally within in-house rolesDeep understanding of app store ecosystems and optimisation techniquesStrong grasp of paid UA channels like Google Ads or Apple Search Ads is a plusAnalytical mindset with solid A/B testing and data interpretation skillsExperience briefing creatives and working cross-functionally with internal teamsFluent in German and EnglishBonus: experience in regulated or high-traffic digital environmentsWhy This Role?Join a high-growth business that combines scale, innovation, and purposeTake full ownership of ASO in a high-impact, visible roleWork in a collaborative, ambitious, and supportive team with a no-micromanagement cultureHybrid setup with monthly team meetups in Hamburg