Brand Manager - DACH & France

As Brand Manager for DACH & France, this is a chance to take real ownership of how our brand shows up across DACH & France, leading the end-to-end marketing agenda and bringing our global brand to life in a way that feels relevant, exciting, and meaningful in each market.

Key Responsibilities

• Own and deliver the annual marketing plan and budget for DACH and France, aligned to global brand strategy and local commercial priorities.
• Execute the brand activation playbook locally, ensuring activity lands with relevance and impact in market.
• Lead the development and delivery of trade marketing plans with key retailers, working closely with the commercial team to unlock growth opportunities.
• Partner with central teams (e. g. Tik Tok, paid media, content) to ensure activity is delivered to brief and measured effectively.
• Build and manage relationships with local agencies, with a particular focus on delivering high-quality earned attention activation in Germany.
• Work with distributor partners (notably Uplegger in DACH and Solinest in France) to co‑create and deliver the annual marketing plan, including asset development and performance tracking.
• Act as the day‑to‑day marketing lead for DACH & France — ensuring clarity on priorities, strong execution discipline, and accountability for delivery.
• Develop and deploy local marketing assets, ensuring they are on‑brand, insight‑led, and effective in driving awareness and conversion.
• Track, measure, and evaluate marketing activity, using insight to optimise performance and inform future plans.
• Ensure strong alignment between brand, commercial, and distributor partners to maximise the impact of all activity.
• Champion the voice of the local consumer, using market insight to inform activation and optimise performance.
• Contribute to the business' Sustainability strategy by delivering your Brighter Future Sustainability objectives, and supporting your function and direct reports to deliver theirs.
• Detailed Responsibilities
• Setting & Executing the Local Marketing Plan
• Translate global strategy into clear, actionable local plans across DACH and France.
• Ensure all activity is prioritised against commercial impact and brand‑building objectives. Manage budget to maximise impact and return on investment (‘every little counts’).
• Driving In‑Market Activation
• Lead the delivery of standout activation that builds brand salience and demand, particularly through earned attention and trade marketing.
• Ensure activity works both in‑store (retail execution) and out‑of‑store (brand fame).
• Partnering with Commercial Teams
• Work closely with DACH & France commercial teams to align marketing with retailer priorities.
• Support sell‑in of innovation and range plans through compelling marketing and activation strategies.
• Managing Distributor Relationships
• Partner with distribution partners to build and deliver annual marketing plans.
• Ensure clarity of roles, strong execution, and consistent performance tracking.
• Leading Agency Relationships
• Manage local agencies to deliver high‑quality, insight‑led activation.
• Set clear briefs, maintain high standards, and ensure outputs deliver against objectives.
• Collaborate with team in London to ensure activation is coherent with global plan.
• Working Cross‑Functionally
• Collaborate with central brand, social, and media teams to ensure consistency and quality of execution.
• Influence stakeholders where activity sits outside direct control.
• Operational Ownership
• Act as the internal go‑to for all marketing activity in DACH & France.
• Ensure delivery against timelines, budgets, and KPIs – making things happen.
• Performance & Measurement
• Track marketing effectiveness across channels and initiatives.
• Use insight to continuously improve efficiency and impact.

Essential Requirements

• Experience in FMCG marketing, ideally in food.
• Experience working in a multinational business, with evidence of influencing cross‑market stakeholders.
• Strong track record of in‑store activation/trade marketing with German retailers.
• Experience partnering with distributors or third parties (preferred).
• Demonstrated ability to deliver both brand‑building and commercially impactful marketing activity.
• Strong project management and execution skills – comfortable owning delivery end‑to‑end.
• Strong collaboration and stakeholder management skills across functions and geographies.
• Strong energy and emotional intelligence – with the ability to build momentum and alignment across markets.
• Self‑starter who thrives in autonomy and takes ownership for outcomes.
• Commercially aware, with a clear understanding of how marketing drives growth.

Benefits

• Life Insurance
• Enhanced Baby Leave – 16 weeks off on full pay during the child’s first year of life (available to employees at Little Moons for one year at Week 26 of pregnancy)
• Discretionary annual bonus based on company performance
• Respect, trust, and honesty. Personal and professional maturity is important to us, and we keep each other honest.
• Holidays – 27 days annual leave plus public holidays, with an alternate weekday off if a public holiday falls on a weekend.
• Additional days off with long service.
• Paid lunch once a week.
• Participation in Company Events in London – including our Summer and Christmas Parties.
• Diversity & Inclusion: we welcome everyone, regardless of gender identity, orientation or expression. Age, race, ability, ethnicity, and perspective diversity are welcomed.

All applicants must have the right to work in Germany.

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