Database Marketing Analyst

Min Compensation

USD $49,500.00/Yr.

Max Compensation

USD $63,250.00/Yr.

Overview

Why We Need Your Talents:

The Database Marketing Analyst is responsible for the successful execution of Marketing Campaigns, including but not limited to: campaign build, list generation, program build, execution, reporting. While reporting to the Loyalty Marketing Director, you will ensure the integrity and success of the Maryland Live! player tracking databases.

Responsibilities

Where You’ll Make an Impact:

• Gather criteria, build, and modify all Marketing Campaigns in Campaign Management Tool.
• Responsible for building programs in other supporting Marketing tools, as well as program execution, list generation, troubleshooting, data validation, etc.
• Assist in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment, and any other Marketing functions designed to increase revenue and loyalty.
• Assist in Program Proformas and Postformas.
• Ensure guests have an enjoyable gaming experience by maintaining an accurate player tracking system and ensuring data integrity.
• Develop a strong accountable working relationship with casino hosts and player club team to ensure accurate reporting and maintenance of player activity.
• Assist with other major Marketing programs.
• Respond to guest inquiries through multiple inbound channels in a timely fashion.
• Other duties as assigned.

Skills to Help You Succeed:

• Ability to:

• Read and write SQL.
• Analyze and interpret departmental needs and results.
• Solve complex problems while maintaining strict confidentiality and integrity in customer information, financial data, marketing plans, and policies.
• Maintain a pleasant, friendly, and welcoming attitude.
• Maintain mental concentration for significant periods of time.

Qualifications

Must-Haves:

• Education:
  • A four (4)-year degree in related fields or equivalent work experience.
• Experience:
  • One (1) to three (3) years of experience in database marketing and data analysis.
• Must be able to obtain and maintain Gaming License as mandated by the Maryland Lottery & Gaming Control Agency and the Pennsylvania Gaming Control Board.

Physical Requirements:

• Ability to:
  • Stand for extended periods of time.
  • Reach for specific objects at short distances in the local working area.
  • Sit 60% of the time.
  • Occasionally lift up to 50 lbs.
• Use of stairs and elevators.

What We Offer

Perks We Offer You:

• Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents. Other benefits for full-time and part-time Team Members include:

• Free Basic Life Insurance.
• Free Short Term & Long-Term Disability.
• Generous retirement savings options.
• Paid Time Off.
• Tuition Reimbursement.

Life at Live!

Individuals chosen to be part of the Live! Team can expect:

• To be part of an exciting experience unlike any other in the market.
• To be given the power and responsibility to put service and community first.
• To come together as a strong team, while valuing and celebrating our diversity.
• To be given the tools, resources, and opportunity to grow in their career.
• To work hard and have fun.
• Live is a 24 hour / 7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
• The casino is large and fast-paced, requiring the ability and energy to move about it with a true sense of urgency!
• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
• You will work in an environment where smoking is allowed.

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