Creative Director in Fully

At Living Proof, creativity is how we turn breakthrough science and technology into a brand consumers desire, understand, and love.

Our Creative team brings Living Proof to life across product launches, integrated campaigns, social, digital, retail, ecommerce, experiential, and always-on content.

At Living Proof, creativity is how we turn breakthrough science and technology into a brand consumers desire, understand, and love.

Our Creative team brings Living Proof to life across product launches, integrated campaigns, social, digital, retail, ecommerce, experiential, and always-on content.

We’re looking for a Creative Director to define and lead the creative vision for the next chapter of Living Proof.

Reporting to the Chief Marketing Officer, this leader will build a distinctive, ownable, and elevated creative expression—rooted in our unique combination of superior science, technology, and performance while remaining modern, culturally relevant, and emotionally compelling.

You’ll lead our in-house Creative team and translate brand strategy, consumer insight, innovation, and culture into breakthrough ideas and exceptional execution.

The opportunity is to balance clarity with creativity: making what differentiates Living Proof immediately understandable while building desire, emotional connection, and brand love.

• What You’ll Do
• Define & Lead the Creative Vision
• Set and evolve Living Proof’s creative vision and expression, establishing a distinctive point of view for how the brand looks, feels, sounds, and shows up in the world.
• Translate brand strategy into ownable visual and verbal creative codes that build recognition, desirability, and long-term brand equity.
• Establish and uphold a high creative bar, ensuring work is strategically grounded, beautifully executed, emotionally compelling, and unmistakably Living Proof.
• Bring exceptional taste, judgment, and cultural awareness to the work, continually pushing the brand forward while remaining true to what makes Living Proof unique.
• Create Breakthrough Brand Storytelling
• Lead creative development of integrated campaigns, major product launches, and brand moments from concept through execution.
• Turn business objectives, consumer insights, and product truths into powerful creative ideas—making Living Proof’s science, technology, and superior performance simple, memorable, and desirable.
• Build ideas and creative platforms that translate cohesively across paid media, social, influencer, PR, ecommerce, retail, experiential, and other consumer touchpoints.
• Lead creative across the full spectrum — from hero brand campaigns to the high-volume, test-and-learn asset creation that drives ecommerce and paid performance, treating both as opportunities for craft and brand-building.
• Create work that goes beyond communicating product benefits to build emotion, desire, cultural relevance, and lasting connection with the brand.
• Build a Modern, Culturally Relevant Brand
• Keep Living Proof connected to culture, with a strong pulse on beauty, fashion, design, entertainment, creators, social behavior, and emerging platforms.
• Bring deep fluency in social and digital creative, understanding how brands earn attention and how ideas need to flex across platforms, formats, and consumer behaviors.
• Translate cultural and consumer signals into fresh creative opportunities without chasing trends or compromising the integrity of the brand.
• Partner with Social, Consumer Marketing, and channel teams to create work that feels native to where consumers experience it—not simply adapted from a master campaign.
• Lead & Build a High-Performing Creative Team
• Lead, inspire, and develop a high-performing in-house Creative team across design, art direction, copy, and content—setting clear expectations for creative excellence, collaboration, and accountability.
• Build the right mix of internal talent and external creative capabilities, ensuring the team has the structure, skills, and specialized expertise needed to deliver against the evolving needs of the brand and business.
• Provide clear direction and thoughtful, actionable feedback that elevates both the work and the people behind it, while creating ownership and accountability for results.
• Effectively manage priorities, workload, and resources across the team, making thoughtful tradeoffs to ensure the highest-impact work is delivered at a high standard and on time.
• Partner closely with Creative Operations on workflow, capacity planning, resourcing, timelines, and processes—creating the conditions for the team to operate efficiently, collaboratively, and at scale.
• Own and steward the creative production budget, making smart tradeoffs between scope, quality, and cost to maximize impact across the year.
• Be a Strategic & Collaborative Partner
• Serve as a strategic partner to the CMO and Marketing leadership team, helping shape how Living Proof builds its brand and connects with consumers.
• Partner closely across Brand Marketing, Innovation, Consumer Marketing, Social, PR, Ecommerce, Sales, Education, Product Development, and other key functions.
• Engage early in the strategic process to sharpen briefs, identify the strongest creative opportunity, and align strategy and creative ambition.
• Present and advocate for creative ideas with clarity and conviction, while welcoming different perspectives and using strong judgment to navigate feedback.

Requirements

• 12–15+ years of creative experience within beauty, fashion, lifestyle, consumer brands, or
• agencies, including meaningful time in a Creative Director or Group Creative Director role.
• A portfolio demonstrating exceptional creative thinking, art direction, brand building, and
• integrated campaign development that builds brand equity, consumer desire, and business impact.
• Exceptional taste and creative judgment, with the ability to translate strategy and complex
• product stories into simple, distinctive, emotionally compelling creative.
• Deep ?uency in social and digital creative and a strong pulse on culture, consumer behavior,
• creators, platforms, and emerging trends.
• Experience leading integrated campaigns and product launches across social, digital, paid media,
• retail, ecommerce, experiential, and other consumer touchpoints.
• Fluency across brand and performance creative, with demonstrated experience scaling social asset
• production, and a track record of managing production budgets with rigor.
• Proven ability to build and lead high-performing creative teams—including talent development,
• prioritization, resource management, and delivery—balancing creative ambition with accountability
• and operational discipline.
• Strong strategic and commercial thinking, paired with a highly collaborative leadership style
• and the communication skills to build alignment, advocate for ideas, and in?uence across the
• organization.

Who You Are

You are a creative visionary, modern brand builder, and people leader with exceptional taste, a strong point of view, and deep curiosity about culture and consumers.

You believe clarity and creativity amplify one another.

You can make something complex immediately understandable without making it ordinary—turning rational product superiority into communication that creates desire and emotional connection.

And you know the best creative comes from strong teams.

You inspire people, give clear direction, invite productive debate, and push the work further while building a culture of trust, accountability, and shared ambition.

Annual Base Compensation: $180,000-$220,000 ( Commensurate with experience )

Living Proof is committed to an inclusive workplace with equal opportunities for all.

Our business strategy recognizes that an inclusive culture is a business strength that helps us win, as we develop and market products that resonate with all consumers and the diverse communities we serve.

At the same time, we will also remain compliant with all legal requirements.

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