SEO & GEO/AIO/AEO Manager (80%-100%)

Intro Our Marketing, Audience & Communication department is looking for new colleagues for our platforms local (dot) ch and search (dot) ch in the role of: SEO & GEO/AIO/AEO Manager. Are you ready to revolutionize how Swiss SMEs connect with their customers? Tasks Developing and operationalizing an innovative SEO strategy focused on Generative Engine Optimization (GEO) , technical SEO for large websites (>1 million URLs), and AI-powered on-page optimization. Integrating AI technologies : Implementing RAG architectures and other AI tools to automate and enhance SEO processes. Promoting a culture of innovation : Identifying and implementing new technologies and methods to continuously improve SEO strategies. Coordinating external partners (with in-house focus) : Managing SEO agencies and service providers while maintaining clear operational responsibilities within the team. We\’re not looking for pure coordinators—we want doers. Monitoring and optimization : Tracking search results and structured data to continuously improve visibility and performance. Leading content optimization initiatives : Ensuring content meets the latest SEO standards and user needs. Taking full ownership of a large-scale project involving over 4 million URLs, in complex multilingual and multi-product environments, across multiple brand platforms. Requirements In-depth knowledge of SEO strategy and AI-supported processes : Experience using AI to optimize search engine strategies. Innovative and growth mindset : Willingness to explore new paths and develop creative solutions. Extensive hands-on experience in technical SEO : Practical knowledge of complex website setups, structured data, hreflang, Core Web Vitals, crawl management, and JavaScript SEO. Familiarity with SEO tools : Proficient in using Google Search Console, GA4, Sistrix, and similar tools. End-to-end project responsibility : Ability to independently manage SEO projects from strategy to execution with efficient internal and external resources. Experience with multi-domain and multi-brand setups : Understanding of keyword cannibalization between SEA/SEO and mitigation strategies. Strategic deployment of internal and external partners : Ability to use resources effectively and lead teams. Familiarity with local SEO best practices : Experience optimizing category-city combinations. Understanding GEO strategies : Recognizing the difference from classic SEO, including adjustments for Generative Search results (e.g., SGE) and Local SEO. Knowledge in AI, NLP, and search engine algorithms : Understanding how modern search engines and their algorithms work. Strong analytical skills : Ability to measure SEO performance and make data-driven decisions. Hands-on culture : We are a practice-oriented, experimental team with lots of freedom to implement ideas and scale AI in SEO. Language Skills : Basic German is a must, French and Italian are an advantage. Benefits remote and hybrid work possible Closing Join local and shape the future of marketing as an SEO & GEO/AIO/AEO Manager. Use your expertise in a dynamic team. Apply now!