Senior Global Brand Manager TREK in Zug

ppLotus Bakeries is seeking an experienced bSenior Global Brand Manager /b to lead the continued growth of the TREK brand within the Natural Foods division. /p pIn this role, you will lead the day-to-day global management of the TREK brand, ensuring strong execution of the annual brand plans, brand building and communication and market expansion initiatives. You will work closely with local marketing, commercial, innovation and packaging, quality and RD teams to strengthen brand equity, accelerate growth and drive successful execution across markets. /p pAs the global brand lead for TREK, you will play a key role in shaping the future of one of our fastest-growing brands. You will combine strategic thinking with hands-on execution, leading global campaigns, shaping portfolio priorities and identifying growth opportunities across markets and channels. /p pYou have a direct reporting line to the bGlobal Marketing Manager nākd. TREK /b and manage a Junior Brand Manager. The successful candidate will be able to establish credibility, influence stakeholders across functions and markets, and thrive in a fast-paced international FMCG environment. /p pYour main responsibilities will be: /p h3Brand Leadership /h3 ul liAct as global brand lead for TREK. /li liSupport the development and execution of annual brand plans and strategic priorities. /li liDrive consistent brand positioning, visual identity and communication across markets. /li liBuild distinctive brand assets and strengthen brand equity. /li liLead the development of global communication platforms and campaigns. /li liLead the consumer learning agenda through brand tracking, market research and category insights, translating findings into growth opportunities and strategic recommendations. /li /ul h3Portfolio Management /h3 ul liPartner closely with the Senior Innovation Manager to ensure innovation and renovation projects strengthen the TREK brand and support strategic growth priorities. /li liProvide brand leadership and input throughout the innovation process, ensuring consumer needs, brand positioning and equity objectives are reflected in new developments. /li liDefine portfolio priorities and identify future growth opportunities across categories, occasions and channels. /li liSupport portfolio optimisation initiatives across key markets. /li liMonitor portfolio and launch performance and identify opportunities for further growth. /li /ul h3Global Activation Campaign Execution /h3 ul liLead execution of global brand campaigns and marketing initiatives. /li liDevelop tools, guidelines and activation assets for local markets. /li liEnsure best-in-class activation across digital, social, e-commerce and retail channels. /li liManage creative and research agency partners. /li liDrive excellence in content creation, photography and brand asset development. /li /ul h3Market Expansion Commercial Support /h3 ul liIdentify and evaluate new market and channel opportunities. /li liSupport development of market entry strategies and launch plans. /li liPartner with local teams to accelerate growth in priority markets. /li liBuild scalable frameworks and toolkits to support international expansion. /li liShare best practices and success stories across markets. /li /ul h3Stakeholder Management /h3 ul liLead, coach and develop one Junior Brand Manager. /li liBuild strong relationships across Marketing, Sales, RD, Quality, Finance and Supply Chain. /li liAct as a key point of contact for global TREK initiatives. /li liInfluence stakeholders across functions and markets to drive alignment and execution. /li liFoster a culture of ownership, collaboration and continuous improvement. /li /ul pTo be able to achieve the above and be successful in this role we believe you need to have: /p ul liMaster's degree in Marketing, Business or a related field. /li li8-10 years of experience in brand management within an international branded FMCG environment. /li liProven experience leading brand strategy, brand portfolios and communication projects that drive business growth. /li liStrong understanding of consumer-led brand building portfolio strategy. /li liExperience launching brands and products across multiple international markets. /li liExperience managing agencies and leading cross-functional projects in a complex stakeholder environment. /li liPrevious people management experience with a proven ability to coach, develop and inspire talent. /li liA strategic thinker with a hands-on mentality, able to balance long-term vision with flawless execution. /li liStrong influencing and communication skills, with the ability to build trust and alignment across diverse stakeholder groups. /li liPassionate about building great consumer brands and excited by the healthy snacking category. /li liComfortable working in a fast-paced, multicultural and evolving environment. /li liFluent in English. /li /ul pGrasp the oppportunity to: /p ul liPlay a key role in shaping the future growth of TREK, a fast-growing healthy snack brand. /li liWork closely with local markets and cross-functional teams to bring ambitious growth plans to life. /li liLead and develop a direct report while contributing to the broader marketing capability of the organisation. /li liWork in a dynamic and entrepreneurial environment where ideas are encouraged and ownership is valued. /li liMake a tangible impact on a global brand. /li /ul /p #J-18808-Ljbffr