Overview
As the Marketing Analyst at Lucanet, you own the end-to-end measurement of the marketing function, delivering a single source of truth for leadership. You will partner with RevOps and Finance to connect marketing activity to pipeline and revenue, and you’ll drive budgets, governance, and reporting across a 30+ person marketing team. Your insights will guide investment, prioritization, and cross-functional decisions, enabling scalable, data-driven marketing outcomes.
Leistungen / Benefits
- Flexible and hybrid working
- Remote work up to 90 days/year
- Professional development budget
- Paid vacation days (30/year)
- Health and wellbeing support
- Pension contributions
Verantwortungsbereiche
- Build and maintain a unified performance view across all marketing disciplines
- Proactively analyze marketing data to surface trends, risks, and opportunities and recommend actions
- Lead the annual and quarterly budget-setting process across all marketing sub-teams
- Manage ongoing budget tracking and governance, reconciling spend with Finance
- Track vendor contracts, renewals, and invoices across the martech stack with Accounting
- Design and maintain dashboards and recurring reporting for marketing leadership and cross-functional stakeholders
- Act as the analytical thought partner to marketing leadership, translating data into decisions on investment and prioritization
Zentrale Anforderungen
- Owned a budget process end to end (forecasting, allocation, tracking) including reconciling actuals with Finance
- Built a unified performance view across multiple marketing functions
- Partnered with RevOps, sales operations, or finance teams to connect marketing activity to pipeline and revenue outcomes
- Proactively surfaced trends and risks in data and recommended next steps
- Distilled complex data into clear recommendations for non-analytical stakeholders
- Proactive, self-starting
- Strong communication skills for non-analytical stakeholders
- Cross-functional collaboration
- Familiarity with attribution models and lead lifecycle or funnel metrics
- Experience in B2B SaaS
- Dashboard design and data visualization
Marketing Analyst in Mönchengladbach Arbeitgeber: Lucanet
Lucanet ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern eine flexible Arbeitsweise und zahlreiche Entwicklungsmöglichkeiten bietet. Mit einem starken Fokus auf Teamarbeit und persönliches Wachstum unterstützt Lucanet seine Mitarbeiter durch gezielte Feedbackprozesse und großzügige Weiterbildungsbudgets. Zudem fördert das Unternehmen das Wohlbefinden seiner Angestellten durch maßgeschneiderte Gesundheitsprogramme und eine faire Vergütung, was es zu einem attraktiven Arbeitsplatz für alle macht, die in einem dynamischen und unterstützenden Umfeld arbeiten möchten.
