Senior PR / Media Relation Manager (all genders)

This role of Senior Corporate Communication Manager has a particular focus on proactive communication of the company\’s position on key milestones, major initiatives, issues, and policies within our industry. We\’re looking for someone dynamic, news-hungry, and with the aim to raise LucaNet\’s profile in Europe, UK, Singapore, and future markets around the world.

What you\’ll do

1. Develop and implement proactive and reactive media relations strategies that support LucaNet\’s objectives and mission.
2. Build relationships with key business and trade media contacts around the world to help secure positive coverage for the company across broadcast, print, and digital media.
3. Develop and manage communication programs, including press releases, media kits, and other materials.
4. Coordinate interviews and press conferences with executives and other key personnel.
5. Monitor and analyze media coverage of the company to identify trends and potential issues.
6. Advise executives and internal partners on messaging and media relations strategies.
7. Manage crisis communications in the event of negative press or reputation threats.
8. Collaborate with departments like Brand Communications and Product to ensure consistent messaging across channels.
9. Support our CEO as a spokesperson on key topics, news flow, and issues, proactively pitching media and responding to requests.
10. Oversee award applications and promote positive results.

What you bring to the table

1. Bachelor’s degree in business, communication, journalism, public relations, marketing, or related field.
2. 6+ years of experience managing proactive and reactive media relations programs in the B2B industry, preferably tech.
3. Strong experience engaging with European business media proactively.
4. Experience working with senior leaders and supporting media interviews and external engagements.
5. Global mindset with knowledge of SaaS or Finance industry.
6. Background in public relations or journalism, with experience managing global agencies.
7. Location: Munich, Berlin, or remote within Europe.

Perks at work

• LucaFlex – Flexible working hours and locations tailored to your needs.
• Work from Abroad – Up to 90 days outside your home country with support from our partner Workflex.
• Sabbatical – Time off for personal pursuits, family, travel, or other activities.
• Team Spirit – Opportunities for team gatherings, learning, and celebrating successes.
• Learning & Development – Resources and support for your personal and professional growth.
• LucaNet Engage – Regular feedback to support your development.
• LucaNet Do Good – Paid volunteer time for personal or team initiatives.
• Health & Wellbeing – Programs, subsidies, mental health support, and counseling.
• Generous leave policy – Encouragement to take time off to relax and recharge.
• Compensation & Company Pension Plan – Support for your financial future.
• JobRad – Support in finding your ideal bike.
• Discounts – Benefits from our external partners.

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