Senior PR / Media Relation Manager (all genders)

This role of Senior Corporate Communication Manager has a particular focus on proactive communication of the company\’s position on key milestones, major initiatives, issues, and policies within our industry. We\’re looking for someone dynamic, news-hungry, and with the aim to raise LucaNet\’s profile in Europe, UK, Singapore, and future markets around the world.

What you\’ll do

1. Develop and implement proactive and reactive media relations strategies that support LucaNet\’s objectives and mission.
2. Build relationships with key business and trade media contacts worldwide to secure positive coverage across broadcast, print, and digital media.
3. Develop and manage communication programs, including press releases, media kits, and other materials.
4. Coordinate interviews and press conferences with executives and other key personnel.
5. Monitor and analyze media coverage to identify trends and potential issues, advising executives and internal partners on messaging and media strategies.
6. Manage crisis communications in the event of negative press or reputation threats.
7. Collaborate with departments like Brand Communications and Product to ensure messaging consistency across channels.
8. Support the CEO as a spokesperson on key topics, proactively pitch media, and respond to media requests.
9. Oversee award applications and promote positive results.

What you bring to the table

• Bachelor’s degree in business, communication, journalism, public relations, marketing, or related fields.
• 6+ years of experience managing proactive/reactive media relations programs, preferably in the tech B2B industry.
• Strong experience engaging with European business media.
• Experience working with senior leaders, supporting media interviews, and external executive engagements.
• Global mindset, knowledge of SaaS or finance industry.

Additional requirements include a background in public relations or journalism and experience managing global agencies. Location options are Munich, Berlin, or remote within Europe.

Perks at work

• LucaFlex – Flexible working hours and location planning.
• Work from Abroad – Up to 90 days working outside your home country with support from our partner Workflex.
• Sabbatical – Personal pursuits, family, travel, or other activities supported through sabbatical options.
• Team Spirit – Opportunities for team building, learning, and celebrating successes.
• Learning & Development – Resources and dedicated time for personal and professional growth.
• LucaNet Engage – Regular feedback for development.
• LucaNet Do Good – Paid volunteer time for personal or team activities.
• Health & Wellbeing – Programs, subsidies, mental health support, and counseling.
• Generous leave policy – Encouragement to take time off.
• Compensation & Pension Plan – Equal pay and future planning support.
• JobRad – Financial support for purchasing a bike.
• Discounts – Benefits from external partners.

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