Demand Generation Manager (m/f/d) - German & French speaking in Genève

h3Job Description /h3 p5+ years full stack marketing experience /p pBetween 85K and 90K CHF gross fixed per year, depending on experience /p pGeneva, Switzerland /p p2 days of remote work per week /p pBachelor’s degree in Marketing, Business, Communications or related field /p pLucca is getting global! For this role, the required level of English is C1, German is C1/C2 and French C2 (listening, reading and speaking for the 3 languages) /p h3Discover What We Do At Lucca /h3 pAt Lucca, since 2002, we’ve been designing an HR platform that simplifies daily life for HR teams, employees, managers… basically, for everyone. Thanks to our suite of software, we automate internal processes to give companies back their time: fewer tedious tasks, more energy for what really matters. /p pToday, we are over 800 Luccasians spread across Paris, Nantes, Marseille, Barcelona, Munich, and Geneva, and more than 10 000 clients already trust us. And to keep growing, we need you. /p h3What about your future team? /h3 pIn 2022 Lucca celebrated its 20th anniversary and embarked on its internationalization journey, establishing subsidiaries in Spain, Switzerland and Germany. Supported by our team in Geneva, Basel and Zurich, our Swiss clientele includes companies like Columbia Sportswear, L’Occitane en Provence, Novo Nordisk, EHC, UNIL, FISU, FIM, ISO and Kepler Cheuvreux. /p h3What will you be doing? /h3 pWe are looking for a commercially minded Marketing professional to strengthen our Swiss acquisition engine and help grow our market presence in a fast-paced environment. /p pWorking at the intersection of Marketing and Sales, you will create and activate demand upstream of Sales, turning business priorities and market insights into relevant content, ABM initiatives and demand‑generation programs that increase qualified interest and pipeline. /p pReporting to the Head of Marketing, you will work closely with the PMM, Marketing Programs Manager and Sales teams to connect Marketing activation with outbound priorities and market response. /p pThis role combines strategic thinking with hands‑on execution and is ideal for someone who enjoys both creating compelling content and driving measurable commercial impact. /p h3Your Missions /h3 ul liDevelop and optimise demand-generation and ABM initiatives around priority ICPs, verticals, accounts and personas to increase qualified demand and acquisition pipeline /li liIdentify demand signals and account opportunities to refine targeting and activation. /li liDrive target-account engagement and improve the volume and quality of qualified pipeline. /li liTranslate business and acquisition priorities into compelling content, messaging and activation initiatives across the buyer journey. /li liProduce locally relevant commercial content, including GEO/SEO and gated acquisition assets. /li liWork closely with PMM to ensure content and demand‑generation initiatives reflect relevant product positioning and customer needs. /li liWork with the Marketing Programs Manager to activate demand‑generation initiatives across relevant channels. /li liWork closely with Sales to align Marketing activation with acquisition priorities and ensure a strong connection between demand generation and commercial activity. /li /ul h3Requirements /h3 ul li5+ years full stack marketing experience a must, ideally in B2B. /li liStrong understanding of B2B buyer journeys, ICPs and demand‑generation principles. /li liExcellent content and copywriting skills, with the ability to adapt messaging to different audiences and funnel stages. /li liHands‑on experience with digital acquisition, content marketing, ABM, SEO and/or performance marketing. /li liStrong analytical mindset and ability to connect marketing activity with business outcomes. /li liComfortable working directly with Sales and translating commercial priorities into Marketing actions. /li liStrong project management and stakeholder management skills. /li liAutonomous, entrepreneurial and hands‑on, with the ability to move from strategy to execution. /li liGerman (fluent), French (fluent), English (business proficient). /li /ul h3Recruitment at Lucca: how it works /h3 ul liStep 1: Phone interview with Manon in charge of recruitment (30 min) /li liStep 2: Interview with Céline, your future manager (60 min) /li liStep 3: Practical case - skills assessment and meeting part of your future team (1h) /li liStep 4: Final Talk - presentation on a subject of your choice in front of a panel of Luccasians (45 min) /li /ul h3What Makes The Difference At Lucca /h3 ul liDual collective bonus system. /li liOccupational pension plan 100% covered. /li liLunch card with Swibeco. /li liDiscounts with Swibeco. /li liRemote-friendly work policy - remote work possible after onboarding, either occasional or hybrid. /li /ul h3Our culture /h3 pAt Lucca, we have just one rule: work seriously, but don’t take yourself too seriously. We value transparency, autonomy, high standards, and a free spirit so everyone can give their best while staying true to themselves. /p pAnd because work should also be fun, our year is full of events: several company seminars, a team‑building activity per team, a start‑up weekend, a welcome drink every month for new hires, and introductory lunches for newcomers. We love coming together, sharing, and celebrating… So, are you ready to join us? /p #J-18808-Ljbffr