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- Aufgaben: Create and manage engaging content for inbound marketing campaigns, focusing on LinkedIn.
- Arbeitgeber: Lucid Software leads in visual collaboration, promoting innovation and teamwork.
- Mitarbeitervorteile: Enjoy a hybrid work environment with remote options and a healthy work-life balance.
- Warum dieser Job: Join a recognized company with a culture of diversity, creativity, and excellence.
- Gewünschte Qualifikationen: Experience in B2B SaaS content marketing and strong content creation skills required.
- Andere Informationen: Familiarity with marketing tools like Hubspot is preferred.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.
Since the company’s founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being listed to the Forbes Cloud 100, Fortune Best Workplaces in Technology, and the PEOPLE Companies that Care list all for multiple consecutive years. Top businesses use our products all around the world, including customers such as Google, GE, and NBC Universal. Our partners include industry leaders such as Google, Atlassian, and Microsoft.
As a Content Specialist, you will create and manage engaging content for inbound demand generation campaigns, ensuring alignment with sales for maximum impact. This role involves writing, editing, and optimizing content for organic channels, leveraging AI tools and SEO best practices, and maintaining brand consistency across platforms, with a focus on LinkedIn.
Responsibilities
- Create, manage, and execute engaging content for inbound demand generation marketing campaigns, collaborating with the sales team to align efforts for maximum impact.
- Copywriting, commissioning, and editing for organic channels.
- Monitor, evaluate, and optimize content performance to ensure measurable results and continuous improvement.
- Identify and leverage AI-driven tools and technologies to enhance content creation, staying ahead of industry trends.
- Utilize advanced SEO strategies and tools to optimize content performance across organic channels, ensuring maximum visibility and impact in search engine rankings.
- Work with the wider marketing team to develop and implement a robust social media content strategy – with a focus on LinkedIn.
- Manage and oversee internal marketing projects, ensuring timely delivery and exceptional quality.
- Assist in various marketing activities, including email campaigns, landing page optimization, and social media initiatives.
- Be the guardian of our brand, ensuring consistent and engaging messaging across all channels.
- Maintain internal content management trackers, ensuring clear internal communication across teams.
Requirements
- Proven background in B2B SaaS content marketing with a strong grasp of best practices.
- Extremely strong content creation skills with the ability to craft compelling and innovative narratives.
- Proficiency in marketing tools (i.e. Hubspot, Marketo, etc.)
- Experience in email marketing and collaborating on B2B social media strategies.
Preferred Qualifications
- Experience in Hubspot
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Content Specialist, EMEA Arbeitgeber: Lucid Software
Kontaktperson:
Lucid Software HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Content Specialist, EMEA
✨Tip Number 1
Familiarize yourself with Lucid Software's core values and culture. Highlight how your personal values align with theirs during the interview process, especially focusing on innovation, teamwork, and individual empowerment.
✨Tip Number 2
Showcase your experience in B2B SaaS content marketing by preparing specific examples of successful campaigns you've managed. Be ready to discuss the strategies you used and the measurable results achieved.
✨Tip Number 3
Stay updated on the latest trends in AI tools and SEO best practices. Being able to discuss recent developments and how they can be applied to enhance content creation will demonstrate your proactive approach.
✨Tip Number 4
Prepare to discuss your proficiency with marketing tools like Hubspot and Marketo. If you have any certifications or completed courses, mention them to reinforce your expertise in using these platforms effectively.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Content Specialist, EMEA
Tipps für deine Bewerbung 🫡
Understand the Company Culture: Familiarize yourself with Lucid Software's core values and culture. Highlight how your personal values align with their emphasis on innovation, teamwork, and diversity in your application.
Showcase Your Content Skills: Demonstrate your content creation abilities by including examples of previous work. Focus on B2B SaaS content marketing and any experience you have with SEO and AI tools.
Tailor Your Application: Customize your CV and cover letter to reflect the specific requirements of the Content Specialist role. Mention your proficiency in marketing tools like Hubspot and your experience with email marketing and social media strategies.
Highlight Collaboration Experience: Since the role involves working closely with the sales team, emphasize any past experiences where you successfully collaborated across teams to achieve common goals.
Wie du dich auf ein Vorstellungsgespräch bei Lucid Software vorbereitest
✨Showcase Your Content Creation Skills
Prepare to discuss your previous work in B2B SaaS content marketing. Bring examples of your writing, editing, and optimization efforts that demonstrate your ability to create engaging narratives.
✨Familiarize Yourself with AI Tools
Since the role emphasizes leveraging AI-driven tools, be ready to talk about any experience you have with such technologies. Highlight how you've used them to enhance content creation or optimize performance.
✨Understand SEO Best Practices
Brush up on advanced SEO strategies and be prepared to discuss how you've implemented these in past roles. Share specific examples of how your SEO efforts improved content visibility and search rankings.
✨Align with Sales and Marketing Teams
Demonstrate your understanding of the importance of collaboration between content and sales teams. Be ready to share experiences where you successfully aligned content strategies with sales goals for maximum impact.
