Country Manager - Medical Cannabis

YOU MUST HAVE MEDICAL CANNABIS EXPERIANCE IN GERMANY TO BE CONSIDERED FOR THIS ROLE. Please do not apply unless you have Medical Cannabis Experiance.

Company Overview

Our client is a leading global medicinal cannabis company with vertically integrated operations across Australia and Europe.

Publicly listed on the Australian Securities Exchange (ASX), the business operates across cultivation, pharmaceutical manufacturing, product development, wholesale and distribution, supplying high-quality medicinal cannabis products into regulated medical cannabis markets globally.

The company operates three production facilities across Australia and Denmark, including one of the largest medicinal cannabis cultivation and manufacturing facilities in Europe.

Its Denmark operation includes a 21,500m² cultivation site and a 4,000m² EU-GMP recognised manufacturing facility, with the capacity to produce more than 20 tonnes of medicinal cannabis annually for supply as branded products, white-label medicines and bulk flower.

Earlier this year, the business completed a transformational merger with one of Australia's largest and most established medicinal cannabis companies, creating one of the largest vertically integrated medicinal cannabis groups operating across Australia and Europe.

The combined organisation now brings together cultivation, EU-GMP and AU-GMP manufacturing, wholesale distribution, patient access, digital health platforms and internationally recognised brands, significantly strengthening its commercial capabilities and global reach.

They truly are one of the leading Medical Cannabis Companies globally, and the market leader in Australia.

Today, the business employs around 150 people globally, with approximately 50–60 employees across Europe, the majority based in Denmark, alongside small commercial teams in Germany and the UK.

Germany has become one of the company's most important international markets, with the business supplying close to 10 tonnes of medicinal cannabis annually.

The company has built a strong commercial presence through two core revenue streams: supplying white-label medicinal cannabis flower to wholesalers and distributors, alongside its own branded portfolio sold directly to pharmacies across the country.

Having recently appointed a Country Manager to lead its expansion in the UK, the company is now making the same strategic investment in Germany, where the successful candidate will initially lead a team of three Business Development Managers while driving the next phase of commercial growth.

Role Overview

As the German medicinal cannabis market continues to grow, the business is now focused on strengthening its commercial presence, expanding market share, and driving sustainable revenue growth across the country.

To support this next phase of growth, they are now looking to appoint a Country Manager to take full ownership of the German business, with responsibility for commercial strategy, P&L performance, operational execution, and the continued development of their national commercial team.

Reporting directly to the Group CEO, with a dotted reporting line into the European leadership team, this is a Country Manager position leaning towards the commercial side.

You will be responsible for leading the German business across sales, pharmacy and clinic partnerships, marketing, supply chain and new product launches, ensuring the business continues to strengthen its position within one of the world's fastest-growing medicinal cannabis markets.

Although the business is now one of the largest medicinal cannabis companies operating across Australia and Europe, their European commercial structure remains agile and entrepreneurial.

They are looking for a commercially minded leader who can think strategically while remaining hands-on when required, whether that's supporting key customer relationships, developing commercial strategy, leading a team of three Business Development Managers, or identifying new growth opportunities across the German market.

This is an opportunity to lead one of the industry's most established businesses through its next stage of growth in Germany, taking ownership of the country's commercial agenda while helping shape the long-term strategy of the wider European business.

KEY RESPONSIBILITIES

• Own and deliver the German revenue, profitability, and growth targets.
• Develop and execute the country commercial strategy aligned with global business objectives.
• Take a hands on approach to leading and managing the German sales and marketing team to achieve commercial objectives.
• Establish and monitor sales KPIs, performance metrics, and forecasting processes.
• Identify and pursue new business opportunities, partnerships, and growth initiatives.
• Drive market penetration and expansion of the company's product portfolio.
• P&L Management
• Assume full responsibility for the German P&L.
• Develop and manage annual budgets and financial forecasts.
• Monitor business performance and implement corrective actions where required.
• Ensure efficient allocation of resources to maximise profitability and growth.
• Pharmacy & Clinic Partnerships
• Develop and maintain strategic relationships with pharmacy groups and key pharmacy stakeholders to drive the direct to pharmacy brand growth.
• Build and strengthen partnerships with medicinal cannabis clinics to build priority formulary access.
• Identify opportunities for clinic partnerships, strategic investments, and potential acquisitions.
• Support the growth of broader prescribing networks and patient access pathways. In particular develop plans to react to changing clinic market conditions.
• Operations & Supply Chain
• Oversee local supply chain activities to ensure product availability and service excellence.
• Collaborate with global teams on demand planning, inventory management, and product distribution.
• Lead local implementation of new product launches and market expansion initiatives.
• Ensure operational processes support commercial growth objectives.
• Marketing & Market Development
• Work closely with marketing teams to develop and execute local marketing strategies.
• Actively support the planning and participate in consumer facing marketing events such as Mary Jane.
• Identify market trends, customer needs, and competitive opportunities.
• Lead the marketing team to build new ideas that drive brand awareness and market positioning within Germany.
• Leadership & Team Management
• Lead and develop a high-performing local team.
• Foster a culture of accountability, collaboration, and a core focus on cost discipline.
• Set clear objectives and performance expectations across the business.
• Manage recruitment, development, and succession planning activities.
• Provide clear reporting to reports on progress against KPIs – both weekly cadence as a check in and monthly for global board meetings.
• Proactively think outside the square and look for opportunities to embed technology initiative such as AI improvements.
• Industry Representation & Stakeholder Engagement
• Act as the primary representative of the company in Germany.
• Build relationships with industry associations, regulators, key opinion leaders, and strategic partners.
• Attend and represent the company at industry events, conferences, and stakeholder meetings.
• Maintain strong awareness of market developments, industry trends, and regulatory changes.
• Compliance & Governance
• Ensure all activities comply with applicable German regulations and company policies.
• Maintain high standards of corporate governance and ethical business conduct.
• Support regulatory and quality requirements relating to medicinal cannabis products.
• You must have significant experience in a senior commercial leadership position such as Country Manager, Commercial Director, General Manager or Sales Director, C level, MD, or another senior commercial role within the Medical Cannabis Industry
• Direct experience within the German medicinal cannabis industry.
• Demonstrated success delivering commercial growth, revenue performance and market expansion.
• Strong sales leadership experience with the ability to build, develop and inspire high-performing teams.
• Experience managing budgets, forecasting, KPIs and commercial performance.
• Strong understanding of commercial strategy, customer engagement and distribution channels.
• Excellent stakeholder management and negotiation skills.
• Strong commercial acumen with the ability to operate autonomously while remaining hands-on.
• Fluency in both German and English.
• Experience managing PNLS
• Experience launching products within the medical cannabis market
• Exposure to acquisitions, strategic partnerships or wider corporate development initiatives.
• Experience working closely with supply chain or operational functions, or in general strop ops experience
• Degree in Business, Pharmacy, Healthcare, Life Sciences or a related discipline.
• €110,000-€160,000 base salary, depending on experience.
• Performance-related bonus.
• All standard German Benefits with a standard German employment contract through a German Entity
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