CRM & Lifecycle Marketing Coordinator – Contractor

• Write and traffic email and SMS briefs, coordinating with internal teams and clients to keep copy, creative, and feedback moving on schedule.
• Build, QA, and deploy campaigns and flows within Klaviyo and other ESPs, implementing dynamic content and personalization as outlined in the brief.
• Troubleshoot rendering, linking, and compatibility issues to ensure flawless delivery across devices and platforms.
• Pull and analyze CRM performance data on a weekly, monthly, and quarterly cadence, tracking KPIs like deliverability, open rate, click rate, conversion rate, and unsubscribe trends.
• Monitor flows and campaigns to confirm triggers, segments, and integrations are functioning correctly, flagging anomalies with supporting data.
• Own task management within the PM system, keeping dates and content current and flagging any items that fall behind schedule.
• Maintain organized client files and shared resources in the Lunar G-Drive.
• Build strong working relationships with client stakeholders and become a go-to resource on CRM best practices and platform capabilities.

Requirements

• 2+ years of CRM/lifecycle marketing experience or a related field.
• Familiarity with Klaviyo or a comparable ESP preferred.
• Agency experience is a plus.
• A track record of achievement and strong attention to detail.
• Excellent written and verbal communication skills.
• Resourcefulness and creative problem-solving abilities.
• Ability to prioritize tasks and manage multiple accounts to meet deadlines.
• Experience working in collaborative, cross-functional teams.

Core Competencies

Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on campaign management, data analysis, and client relationship building. Proficient in utilizing Klaviyo and other ESPs to implement effective marketing strategies and optimize performance metrics.

Highest-signal resume keywords

• CRM/Lifecycle Marketing Experience
• Klaviyo Proficiency
• Data Analysis and KPI Tracking
• Task Management and Organization
• Strong Written and Verbal Communication

ATS Optimization Keywords

Hard Skills

• Campaign Management
• Dynamic Content Implementation
• Performance Data Analysis
• Troubleshooting Rendering Issues
• Email and SMS Brief Writing

Soft Skills

• Attention to Detail
• Creative Problem-Solving
• Resourcefulness
• Prioritization
• Collaboration

Industry Keywords

• Lifecycle Marketing
• Campaign Flows
• Client Stakeholder Management
• Agency Experience
• Performance Metrics

Tools & Technologies

• Klaviyo
• Email Service Providers (ESPs)
• CRM Systems
• Project Management Systems
• Lunar G-Drive