Brand Manager Veuve Clicquot (m/w/d) in München

The Brand Manager’s responsibility is to manage Veuve Clicquot in Germany. The mission is to generate sustainable growth and create value for the brand by building brand equity with the consumer target over the long term, whilst creating below the line activations to support short-term sales achievement. The Brand Manager will recommend, develop, and execute the local brand strategies and marketing programs in line with the global brand strategy.

Job responsibilities

BRAND MANAGEMENT / STRATEGY

• Lead the brand and develop brand plans across all touchpoints (ATL, BTL). Ensure tracking of results and recommend adjustments to plans accordingly.
• Lead strategic development of annual brand plans/three year plans in accordance with brand, sales and financial targets and in line with global strategies.
• Be responsible for communication and custodianship of brand strategies internally and influence the commercial agenda of the brand in line with the brand objectives.
• Develop research programs in conjunction with Marketing Insight Manager when required.
• Achieve sales and profit contribution.

COMMERCIAL / TRADE MARKETING

• Set objectives with the On & Off-trade sales teams, jointly developing plans for channels and key accounts.
• Work closely with Private Sales teams to promote the brand.
• Work with the Customer Marketing Team to develop and evaluate trade focused programs.
• Be accountable for the development, implementation and control of brand activations.

COMMUNICATION / EVENTS

• Collaborate with the PR & Communication Team to agree on PR objectives, develop focused PR strategies / activations, and set KPIs.
• Brief / work in cooperation (jointly with the media manager) with the media agency to develop and implement impactful and successful media plans in close alignment with maison and MH / MHEU.
• Brief creative/production agencies. Set budgets. Oversee execution. Evaluate results.
• Evolve and implement brand events supporting the brand platforms.
• Develop and execute strong digital marketing plan in collaboration with the Digital team.

OTHER RESPONSIBILITIES

• Key point of contact for maison Veuve Clicquot
• Manage A&P budget, ensuring optimal allocation of spending and monthly reporting
• Regular reporting and analysis of brand performance and key KPIs
• Work with the finance/controlling teams to agree on forecasts and allocations.
• Work closely with the customer service team and logistics
• Regularly spend time in trade and keep up to date with competitor activity across the marketing mix

Profile

Education

• Degree level

Professional experience & know how

• Strong brand management experience with minimum of 4 years experience
• Luxury industry, drink industry experience is a plus

Languages

• German & English fluent, French is nice to have

Technical & management skills

• Business thinking
• Structured and methodological approach
• Pro‑active leadership skills.
• Ability to develop relationships, good presentation and ability to interact at senior level in large corporations
• Excellent communicator & team player

Personal & interpersonal skills

• Solutions orientated
• Drive for Creativity / Innovation
• Influencing and negotiating Skills
• Effective team player, collaborative
• Affinity to wines and spirits category
• Dealing with ambiguity

Additional information

• 30+ days vacation.
• Employee discounts for own products and corporate benefits.
• E‑Bike Leasing, Coverage for Fitness, monthly meal allowance.
• Comprehensive training and an excellent working atmosphere and modern working equipment.
• Opportunities for further training and (international) development within LVMH.

In order to ensure the most objective assessment of skills and qualifications possible, we ask all applicants to submit their application documents without a photo. We are committed to equality and making the best use of the talents and diversity of all our employees. We provide equal opportunity for all individuals regardless of age, race, ethnicity, nationality, gender, including gender identity and expression, sexual orientation, disability, marital or civil partnership status, maternity, paternity and adoption leave as well as any other class protected by law.

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