Head of E-Retail (m/w/d) in München

Whether you're coming from an e-commerce Key Account manager role, Amazon or a digital-native retailer ready to lead, this is where commercial ownership and people leadership come together.

This role is the senior commercial seat for E-Retail in Germany. You personally own the Amazon business as strategic flagship, define channel strategy across all digital customers, and lead a specialist team, all within the Moet Hennessy ecosystem and a connected EMEA E-Business network.

Job responsibilities

Amazon Germany - Strategic Flagship Customer

• Full P&L ownership: volume, net revenue, profitability, market share
• Lead and negotiate Joint Business Plans and Annual Trade Terms
• Drive assortment, pricing, promotional strategy and distribution via Vendor Central
• Own demand forecasting, business planning and customer investment decisions
• Maximize ROI by evaluating incremental sales and trade investments
• Build long-term strategic partnerships with senior Amazon stakeholders

E-Retail Channel Leadership - Germany

• Define and execute the German E-Retail channel strategy across Amazon and relevant E-Retailer and emerging digital commerce platforms
• Develop the annual business plan, growth roadmap and commercial strategy
• Analyze sales performance, identify gaps and opportunities, and develop strategies to accelerate growth
• Leverage consumer insights, market trends and business analytics to drive customer engagement and identify joint growth opportunities
• Represent DE in EMEA and Global E-Business communities; lead best practice sharing
• Own the Retail Media strategy (Sponsored Ads, DSP, AMC) in partnership with Marketing
• Lead digital media strategy and campaign optimization to maximize performance and ROAS across all E-Retail customers
• Apply e-commerce best practices across content, traffic, conversion and average order value, combining performance marketing discipline with core sales fundamentals (forecasting, promotions, analytics, customer investment management)
• Drive Digital Shelf: content quality, search/SEO, brand stores, online activations
• Maximize ROI on digital investment through performance tracking and data-driven optimization
• Build digital commercial capabilities across the wider German organization
• Foster cross-functional collaboration with Sales, Marketing, Finance, Supply Chain
• Drive high-performance culture rooted in ownership, accountability and continuous improvement

Profile

Non-Negotiables

• 6+ years of commercial experience in FMCG, Luxury or Consumer Goods
• Hands‑on Amazon and/or major E‑Retail Key Account management experience - Vendor Central, JBPs, Trade Terms negotiations
• Proven P&L ownership at senior level
• First people leadership experience
• Fluent English; German a strong advantage
• Active ownership, full-range execution and results-orientation

Technical Skills That Set You Apart

• Confident commercial negotiator - trading terms, JBPs, investment frameworks
• Amazon Advertising fluency: Sponsored Products, Sponsored Brands, DSP, AMC
• Digital Shelf expertise: content, SEO, search, brand store management
• Strong analytical and forecasting capabilities - you make decisions from data
• Channel strategy + hands‑on execution - you operate at both levels without being asked

The Mindset We Need

• Ownership over escalation - you close gaps by identifying and initiating solutions, you don't only flag them upward
• Commercial sharpness - you protect margin as hard as you chase volume
• Builder mentality - you create structure, tools and capabilities where there isn't any yet
• Growth Mindset - you change challenges into opportunities
• Getting things done - you transform the vision into reality with execution from beginning to end
• Bias for action in a matrixed, international environment
• Genuine passion for Wines & Spirits and the luxury space

Additional information

• 30+ days vacation.
• Employee discounts for own products and corporate benefits.
• E-Bike Leasing, Coverage for Fitness, monthly meal allowance.
• Comprehensive training and an excellent working atmosphere and modern working equipment.
• Opportunities for further training and (international) development within LVMH.

In order to ensure the most objective assessment of skills and qualifications possible, we ask all applicants to submit their application documents without a photo. We are committed to equality and making the best use of the talents and diversity of all our employees. We provide equal opportunity for all individuals regardless of age, race, ethnicity, nationality, gender, including gender identity and expression, sexual orientation, disability, marital or civil partnership status, maternity, paternity and adoption leave as well as any other class protected by law.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.