Auf einen Blick
- Aufgaben: Übernehme die CRM-Analyse und -Ausführung für drei Marken und Märkte.
- Unternehmen: Dynamisches Unternehmen mit einer starken Teamkultur und echten Werten.
- Vorteile: Echte Verantwortung, Teamreisen, individuelle Coachings und tolle Mitarbeitervorteile.
- Weitere Informationen: Wöchentliche Feiern, monatliche After-Work-Events und ein tolles Teamgefühl.
- Warum dieser Job: Gestalte innovative CRM-Strategien und erlebe echte Auswirkungen auf das Geschäft.
- Qualifikationen: Erfahrung im B2C-E-Commerce und tiefes Klaviyo-Wissen erforderlich.
Das prognostizierte Gehalt liegt zwischen 55000 - 75000 € pro Jahr.
Overview
We're looking for a Senior CRM Manager to own CRM analytics and execution across all three brands and three markets with a focus on email automation in Klaviyo.
If you're looking to take full analytical and operational ownership to develop our cohorts to their full potentials this might be for you!
- Tasks
- Develop our core customer metrics like repurchase rate and customer lifetime value
- Own CRM performance across three brands and three markets end to end
- Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage)
- Design and run a real A/B‑testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient
- Use Claude as your default tool for copy, creative briefing, and campaign production
- Automate reporting and recurring CRM processes (e. g. via Klaviyo MCP, n8n)
- Build toward a state where no campaign is manually built and sent – flows and automation do the work
Requirements
- Multi‑year B2C e‑commerce background ideally in an international setting
- Deep, advanced Klaviyo experience – flows with custom actions, API calls, etc.
- Already using Klaviyo MCP or genuinely eager to work this way
- Very strong analytical mindset: you think in segmentation logic and test hypotheses
- Comfortable in Klaviyo's templating language (HTML+Liquid)
- Nice to have
- Basic scripting (Python/JS) for data exports and automation
- Experience with SMS as a channel
- Experience with Whats App as a channel
Benefits
- Over 1 million orders, 5 markets, 3 brands – things are happening here. You take on real ownership instead of being just a cog in the machine.
- Dynamic team with a real culture: a weekly trophy for living our values, celebrating anniversaries and birthdays together, and monthly after‑work drinks.
- Deutschland‑Ticket, a €250 shopping budget in our own shops, and additional benefits such as Urban Sports Club M.
- A new sport every month that we try out together in the Lyto Athletics Club.
- Team trips together (Mallorca, Belgium, Portugal) and the best company merch in the industry.
- Individual coaching tailored to your goals – from leadership to specialist coaching, e. g. your own Google Ads coach.
We look forward to your application. No cover letter required – just tell us why you'd like to work with us and where you make a difference.
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Senior CRM Manager Data & Automation (m/w/d) Arbeitgeber: Lyto Brands Group GmbH
Als Senior CRM Manager bei uns übernimmst du die analytische und operative Verantwortung für unsere CRM-Strategien in einem dynamischen Umfeld mit drei Marken und Märkten. Wir bieten dir nicht nur ein inspirierendes Arbeitsumfeld mit einer starken Teamkultur, sondern auch individuelle Coaching-Möglichkeiten, um deine Karriere voranzutreiben. Mit attraktiven Benefits wie dem Deutschland-Ticket, einem monatlichen Sportprogramm und Teamreisen wird dein Arbeitsalltag bei uns zu einem echten Erlebnis.
