Head of Marketing BIXS intercycle ag

intercycle ag has been a leading trading company in the Swiss bicycle and sports industry since 1979. In addition to a comprehensive range in the bike, sports and lifestyle sectors, we have developed our own bicycle brand, BIXS, which has been at home in central Switzerland for over 20 years.BIXS stands for quality, innovation and passion. Influenced by our home in the mountains of central Switzerland, we develop bikes that are convincing in any terrain. Racing is part of our DNA and drives us to create products that meet the highest standards. Our team of developers, designers and marketers pursue a clear mission: to provide the ultimate riding experience and inspire people to ride bikes. Our bikes follow the Swiss design philosophy – reduced to the essentials and optimized for their intended use.To support and further develop this unique BIXS brand, we are looking for a committed and creative personality as Head of Marketing BIXS. Become part of our team and help to make BIXS even more successful both nationally and internationally!Full-timeSurseePosted 5 days agoJob Description:Management and further development of the marketing teamCollaboration with internal departments such as sales, product management and external partnersMaintaining and expanding relationships with racing teams, drivers and brand ambassadorsAnalysis of market and competitive data to develop innovative product, product range and marketing strategiesConception and implementation of creative marketing campaigns – online and offlineResponsibility for the BIXS website (B2B & B2C) – user-oriented content, modern technologies, SEO optimizationDevelopment of a global social media strategy – building a loyal community, monitoring success and optimizationPlanning and implementation of national and international events, trade fairs and functions, including success monitoringIndependent planning and implementation of projects such as product launches or campaigns, including success monitoringOverall responsibility for the marketing budget of the BIXS brandOur Requirements:Whether on a mountain bike, road bike, gravel bike or as a daily commuter – cycling is your passionCompleted studies in marketing, communication, business administration or a comparable field of studySeveral years of experience in strategic and operational marketing, preferably in brand managementExpertise in the development of websites and social media strategies as well as in the implementation of eventsLeadership experience: You know how to inspire a team and achieve goals togetherCreativity, innovative spirit and a keen sense of trends and customer needsAnalytical thinking and experience in dealing with KPIs, ROI analyses and budget planningWillingness for event or media assignments on weekendsBusiness fluent in written and spoken German and English, French an advantageWe offer:A key position at an up-and-coming Swiss bicycle brandThe opportunity to significantly shape and develop a brand nationally and internationallyA dynamic working environment with flat hierarchies and a motivated teamInteresting framework conditionsInternal and external further training opportunities with promotion prospectsPossibility of home office and vacation purchaseAttractive employee conditions on all hostettler group productsVersatile events and activities…and many other benefits!About us:To apply for this job email your details to #J-18808-Ljbffr