Director of Sales and Marketing

Company Description

Geneva’s first all-suite hotel, set on the crystal blue shores of Lake Geneva, The Woodward, is a sanctuary that seamlessly integrates home comforts with luxurious sophistication at the city’s most exclusive address. From the grandeur and beauty of its belle epoque facade to an opulent interior completely re-imagined by architect Pierre-Yves Rochon, The Woodward frames 26 exceptional suites mirroring the sublime natural beauty on its doorstep with their own unique character and design. Discover two floors dedicated to wellness, a vibrant social scene, and three exceptional dining experiences curated by The Bastion Collection, including Geneva’s only two MICHELIN-starred restaurant, L’Atelier Robuchon, the seasonally inspired Le Jardinier, and Bar 37.

Job Description

The Director of Sales & Marketing role is the commercial leadership position and a senior leader within the Executive Committee of the hotel. This role is responsible for direct oversight of driving topline revenue performance for the business and for developing and being able to clearly articulate the strategic business plans and revenue generating programs for the hotel to maximise returns and establish The Woodward as a leading hotel in the market. This role will be responsible for delivering sales goals for all segments (Entertainment & Leisure, Business & Corporate, Group & Events) by building and deploying a high-calibre sales team with an effective sales strategy for key source markets.

This leadership role oversees all B2B marketing efforts to drive property brand strategies and consumer marketing efforts. The ideal candidate will have a strong entrepreneurial spirit, is innovative, results-driven with a desire to exceed customer expectations. This role requires exceptional business acumen with attention to detail. The candidate must have experience with revenue generation with differentiating strategies and a strong knowledge of global source markets for luxury European hotels. We are looking for a driven leader who is a great team builder and is also excited by the opportunity to build the reputation of The Woodward and of Auberge Resorts Collection as one of the top hotels and brands in Europe.

• Lead the annual business planning process for the hotel working with the Director of Revenue Management and Director of Finance.
• Be the key point of contact to communicate commercial and revenue generating strategies and action plans with the hotel ownership group.
• Responsible for driving top line revenues in all sales segments – leisure, group and catering.
• Responsible for development and deployment for all trade and B2B marketing strategies.
• Provide strategic oversight of sales managers to ensure targets are being achieved.
• Understand market trends, create demand generation, find ways to shift market share and work closely with revenue management.
• Develop and manage key strategies for all disciplines and create action plans for key accounts for business growth and development.
• Work in close collaboration with the Global Sales teams in the US and EMEA.
• Be available to meet clients, both corporate and social, any day of the week, by scheduling site inspections and meeting with walk-in prospective clients to show and describe rooms and services.
• Meet or exceed quarterly and annual sales goals by ensuring repeat business through positive customer relationship management and prospecting for new business.
• Work closely with Auberge Resorts Global Sales team worldwide to optimise activation of brand opportunities.
• Guide the team and take full responsibility to plan and execute on all aspects of B2B marketing in support of sales activities.

Qualifications

• Based in Geneva, Switzerland.
• 5+ years experience as a Director of Sales and Marketing within a luxury hotel environment.
• Ability to lead a team of sales and marketing professionals.
• Strong understanding of Smith Travel Report (STR), Financial P&L, mix of sales, forecasting, group pace, group and catering contracts, addendums, and food/beverage spend for group.
• Fluency in English & French is required, additional languages helpful.
• Bachelor’s degree required.

Additional Information

Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. With hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection. Follow us on Instagram, TikTok, Linkedin, Facebook and Pinterest: @AubergeResorts and #AlwaysAuberge.

Our mission is to be the best-loved operator of one-of-a-kind luxury properties and experiences. Auberge is a family of intimate, one-of-kind hotels and resorts that define an approachable style of luxury in both product and service that resonates with the curious modern traveller. Passionately local, experience-led, romantic, and stylish, these hotels hum with a vibrancy that is both refined and relevant.

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