Head of Marketing & Product Management (f/m/x)

We have revolutionized allergy diagnostics and have been operating successfully in more than 90 countries for over 10 years with our diagnostic products and patented technologies. Our products help clarifying allergies in a single step – for humans and animals alike. Allergies are diagnosed in a highly specific manner so that patients receive help by their specialist in no time. We increase quality of life, enable personalized treatment, advance research and relieve our health system.

Your Mission

As Head of Product Management & Marketing, you will shape the future direction of the MADx portfolio and play a critical role in driving sustainable business growth.

You will lead Product Management and Marketing, ensuring that customer needs, market opportunities, scientific innovation, and commercial objectives are translated into a winning portfolio and go-to-market strategy.

As a senior leader, you will influence key business decisions, guide cross-functional collaboration, and ensure successful execution from portfolio planning through market adoption.

Key Responsibilities

Develop and execute the global product portfolio and marketing strategy in alignment with the company's growth objectives.

Lead and develop the Product Management and Marketing teams, fostering a high-performance and customer-centric culture.

Define portfolio priorities, lifecycle strategies, and long-term product roadmaps.

Drive strategic portfolio decisions based on scientific developments, market trends, customer insights, competitive intelligence, and business performance.

Own global product launch strategies and ensure successful commercialization of new products and services.

Own product- and portfolio-related messaging, positioning, and value propositions, translating them into effective campaigns and go-to-market activities.

Partner closely with R&D to shape the scientific product development pipeline, translating market and customer needs into clear product requirements and owning the product concept through to market launch.

Partner closely with Sales, Medical, Regulatory Affairs, Quality and Executive Leadership to align scientific innovation, market needs, and commercial priorities.

Act as the executive owner for market intelligence, customer segmentation, and competitive analysis as the basis for portfolio and commercial decisions.

Build and maintain strong relationships with key customers, distributors, industry experts, and Key Opinion Leaders in the scientific and clinical community.

Represent the voice of the customer and the market in strategic business and product development decisions.

Oversee execution of lifecycle and portfolio decisions, including product performance monitoring, phase-out decisions, and continuous improvement initiatives.

Drive business performance through data-driven decision-making, KPI management, and strategic portfolio reviews.

Manage departmental resources, budgets, and strategic priorities while ensuring organizational effectiveness and scalability.

Your Profile

University degree in Life Sciences, Medical Technology, Natural Sciences, or a related scientific discipline; an additional business qualification (e.g. MBA) is an advantage.

Extensive leadership experience in Product Management, Marketing, Product Strategy, or a comparable senior commercial role within Diagnostics, MedTech, Life Sciences, or Healthcare.

Proven track record of leading high-performing teams and driving organizational development.

Demonstrated success in portfolio management, product launches, commercialization, marketing, and growth strategy execution.

Strong strategic and analytical capabilities combined with a deep understanding of scientific, customer, and market dynamics, and the ability to translate complex scientific content into compelling value propositions.

Experience translating market and customer needs into scientific product development requirements in close collaboration with R&D.

Experience operating successfully in complex international and cross-functional environments.

Excellent stakeholder management, communication, and executive presentation skills.

Ability to influence decisions at senior leadership level and align diverse stakeholders around a common vision.

Entrepreneurial mindset with strong execution capabilities and a hands-on approach.

Fluent in English; German is an advantage.

What Makes You Successful

You are a visionary and strategic leader who can translate scientific innovation and market opportunities into sustainable business growth.

You combine deep scientific understanding, commercial and marketing acumen, and strong leadership capabilities.

You build trust, inspire teams, and create alignment across functions to achieve ambitious goals.

You are equally comfortable discussing long-term portfolio strategy with executives, engaging with the scientific community and R&D on product development, and addressing detailed product and customer needs.

What We Offer

A key leadership role with direct impact on the future growth and success of MADx.

The opportunity to shape the global product portfolio and commercial strategy of an innovative international diagnostics company.

A highly collaborative, science-driven and entrepreneurial environment.

Short decision-making paths, high ownership and real influence on business outcomes.

Attractive compensation and an annual performance-based bonus.

Flexible working arrangements and opportunities for personal and professional growth.

For the cooperation in our team, we offer a payment in line with collective agreement (KV Handwerk und Gewerbe) based on a full-time position. Your actual salary depends on your previous experience and qualifications.

#J-18808-Ljbffr