Vertical Marketing Manager (m/f/d) in Erlangen

For our client we are currently filling the following position:

Responsibilities

• Applying TI's new digital naming structure across the product portfolio and marketing assets, and supporting the transition of customer-facing channels to the brand
• Developing the structure of the TI website, webpages and landing pages with intuitive navigation, relevant content and a consistent customer experience
• Creating customer-focused messaging and content, including webinars, presentations, brochures, articles, videos and social media activities for business leadership
• Planning and delivering integrated digital campaigns that explain the portfolio, demonstrate customer value and drive awareness, engagement and demand
• Developing high-impact reference stories and promoting them across multiple channels
• Preparing trade fairs, conferences and customer events, from messaging and content to digital promotion and lead follow-up alignment
• Collaborating closely with internal and external partners, subject matter experts and leaders to deliver high-quality assets on time
• Tracking relevant marketing and digital KPIs, recommending and implementing improvements, maintaining existing assets and ensuring compliance with brand, legal, accessibility and communications standard

Your Profile

• Bachelor's or Master's degree in Marketing, Communications, Business Administration, Digital Media or a related field
• Experience in B2B, digital or portfolio marketing, ideally in an industrial, technology, energy or engineering environment
• Hands-on experience in website and content management, integrated campaigns, social media, webinars, events and performance measurement
• Strong storytelling skills and the ability to translate complex technical topics into clear customer benefits and compelling content
• Solid project and stakeholder management skills, including in an international matrix organization with many contributors and competing priorities
• A structured, proactive and collaborative working style that combines customer focus, creativity, analytical thinking and attention to detail
• Excellent written and spoken English; additional languages are an advantage

What we offer

• An international working environment with close collaboration across teams, experts and leadership
• Flexible working arrangements, including options for remote work (2 - 3 days)
• Room for personal and professional development, with the freedom to bring in your own ideas and grow with the rol

About YER Germany

Whether you're just starting out, a seasoned expert, or already leading teams - we're by your side throughout your entire career journey. We offer exciting job opportunities across Germany, with a strong focus on the mobility, tech, and energy sectors. Our goal? To find the perfect match for you. From junior to director, we've got roles to suit every ambition. As part of the YER Group, we're expanding our international services - giving you access to even more diverse projects and career paths. Secure your dream job with one of our prestigious client companies or join our internal team - and take the next step in your career with us!

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