Head of Marketing- SaaS 100% Remote

Join to apply for the Head of Marketing- SaaS 100% Remote role at MatomoJoin to apply for the Head of Marketing- SaaS 100% Remote role at MatomoHello — Help Shape the Future of Ethical Analytics** If you are interested in this role please apply with an english resume**Matomo is entering a bold new chapter — becoming enterprise-ready, deepening our leadership across key markets, and evolving how we connect with customers globally. We are seeking a hands-on, strategic Head of Marketing to lead this transformation.Join Matomo’s global Senior Leadership Team (SLT) and our Go-To-Market (GTM) leadership team, helping shape the future of privacy-first analytics.If you are passionate about building global brands, growing pipelines, leading the shift from product-led to sales-led growth, deepening relationships with existing customers, championing customer obsession, and localising marketing for maximum impact across France, Germany, and the US, this is your opportunity.About InnoCraft And Matomo At InnoCraft, we’re building a more ethical, privacy-first digital world. As the leading open-source web analytics platform, Matomo powers over 1 million websites and apps in 190+ countries, offering organisations the insights they need while maintaining full data ownership and user trust.We believe in openness, privacy, and transparency. Every month, our platform processes billions of data points — transforming complex information into intuitive, powerful reports that delight users. Matomo is available in 50+ languages and supported by a global, fully remote community with strong hubs in New Zealand, Europe, and Canada.We are proud to be:Privacy-Focused: Ethical analytics that prioritise user privacy and regulatory complianceOpen Source Driven: Transparent, community-powered innovation at the heart of everything we doGlobally Connected: A rich, multicultural environment where diverse perspectives drive better outcomesAbout The Role The Head of Marketing is a senior strategic leader responsible for driving our global marketing vision while being deeply embedded in our core regions — with a specific focus on France, Germany, the US, and Europe more broadly.You will act as a full member of Matomo’s global Senior Leadership Team (SLT), sitting alongside our Country Sales Leaders as part of Matomo’s most senior Go-To-Market (GTM) leadership team.Together, you will lead a critical transition — evolving Matomo’s growth strategy from primarily product-led growth (PLG) to a sales-led growth (SLG) model focused on enterprise customers and key Ideal Customer Profiles (ICPs).You will be instrumental in embedding Matomo’s localisation strategy, ensuring all messaging, campaigns, and positioning resonate authentically within key regions, and in championing customer obsession across the marketing organisation.You will also develop and execute strategies to market to Matomo’s 250,000+ existing customers and global community, strengthening retention, engagement, loyalty, and expansion.Your mission is to position Matomo as the leading ethical analytics choice for enterprise buyers — shaping brand, product marketing, demand generation, regional campaigns, customer marketing, and community engagement while fostering tight collaboration with Product, Sales, and Customer Success teams.This is not a transitional or temporary presence — it’s a strategic, embedded leadership role designed to create lasting, scalable impact, strengthen Matomo’s voice in key markets, and directly influence how we go to market globally and regionally.What You\’ll Lead and Execute Regional Market Leadership & GTM StrategyAct as a full member of Matomo’s global Senior Leadership Team (SLT), alongside Country Sales Leaders and Customer Success headsDrive stronger regional alignment across GTM teams (Marketing, Sales, Customer Success)Lead the marketing strategy that supports Matomo’s transition from product-led growth (PLG) to sales-led growth (SLG), focused on enterprise ICPsBuild deep relationships with customers, analysts, agencies, media, and industry bodiesLead positioning strategies tailored to buyer needs in France, Germany, the US, and other key marketsRepresent Matomo at key customer, partner, and industry eventsProduct Marketing, Customer Marketing & PositioningLead global and regional go-to-market execution for features, product releases, and use casesShape differentiated value propositions for enterprise buyers across priority sectorsDevelop and deliver customer marketing programs that nurture and engage Matomo’s 250,000+ customers and communityTranslate customer insights into compelling messaging, content, and enablement toolsBuild localisation frameworks aligned to cultural, language, and compliance needsDemand Generation & Pipeline GrowthDesign and lead a high-performance demand generation engine to drive measurable pipeline growthBuild and optimise account-based, multi-channel, and lifecycle marketing campaignsStrengthen marketing-to-sales handoffs, improving MQL to SQL conversion ratesContinuously track KPIs across pipeline contribution, revenue attribution, and campaign successContent, Brand, Localisation, and Community EngagementLead a global content strategy that reflects our brand, drives engagement, and supports buyer enablement across all stages of the customer journeyOwn and drive Matomo’s localisation strategy, ensuring marketing initiatives are adapted for France, Germany, the US, and other target marketsCreate content and campaigns that strengthen engagement and loyalty within Matomo’s existing customer and community baseDevelop thought leadership assets amplifying Matomo’s ethical, privacy-first positioningChampion customer obsession by embedding the customer voice into all messaging and campaignsTeam Leadership & Organisational CollaborationBuild and scale a high-performing, globally distributed marketing teamFoster accountability, collaboration, and innovation across Marketing and GTM teamsEmbed The Matomo Way: data-driven decision making, customer obsession, ethical practices, and opennessProvide regular strategic reports and insights to the Executive TeamKey Success Metrics Regional Pipeline Contribution (France, Germany, US)Enterprise Revenue Impact (marketing-sourced and influenced)Regional GTM Strategy EffectivenessMQL to SQL Conversion RateProduct Launch Effectiveness (adoption, engagement, revenue contribution)Positioning Impact (buyer resonance, win/loss feedback)Customer Retention and Expansion RatesCommunity Engagement GrowthLocalisation Effectiveness (accuracy and resonance across key markets)Customer-Centric Campaign PerformanceCampaign Execution Speed and ConsistencyMinimum Qualifications 15+ years of marketing experience, with 10+ years in senior leadership rolesProven experience leading marketing through a transition from product-led growth (PLG) to sales-led growth (SLG).Deep expertise in SaaS marketing, enterprise demand generation, and product positioningHands-on expertise in lead generation, pipeline acceleration, ABM, and lifecycle marketingStrong track record supporting complex enterprise sales cycles and strategic GTM partnershipsExperience with data-driven SaaS products, marketing tech, or analytics platformsDemonstrated success in localising brand and product messaging across regional marketsProven ability to embed customer obsession into marketing operations and strategyHands-on experience with marketing automation tools (HubSpot preferred)Fluent in English and proficient in either French or German (spoken and written)Preferred:Experience running global GTM enablement strategies across multiple regionsKnowledge of EU data privacy regulations (e.g., GDPR, ePrivacy) and their impact on marketingPersonal Attributes:Hands-on, results-driven leader able to execute while scaling impactStrong networker and trusted relationship builderStrategic yet highly execution-focused mindsetHighly self-motivated and adaptable in a fast-paced environmentData-driven decision-maker who embraces continuous improvementBenefits Competitive Salary Package (based on experience)Performance-based bonus structureFully remote and flexible work environmentGenerous paid leave and holiday policiesProfessional development and leadership growth opportunitiesCo-working space paid for and/or work from homeHome office equipment suppliedFlexible hoursA huge “playground” to grow your skill setVolunteering Day: Empower Your ImpactBereavement Leave for Pets: Compassion Beyond BoundariesTraining OpportunitiesMental Health Support ServicesLocation 100% Remote work positionMust be Located in France or GermanyDiversity and Inclusion At Matomo, we celebrate the things that make you, _you_. We are an inclusive employer and do not discriminate against any employee or applicant because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, or disability.We actively seek diversity in our workplace and embrace individuals with unique backgrounds, perspectives, and abilities.Come join our growing team and help build a safer, privacy-focused web!Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesTechnology, Information and InternetReferrals increase your chances of interviewing at Matomo by 2xGet notified about new Head of Marketing jobs in Berlin, Berlin, Germany.Head of Demand Generation – DACH (Fixed-term)Freelance Video Maker and Content Creator (remote)Business Development Representative, GermanyWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr