Customer Intelligence Platform (f/m/d) 01.09.2026 Mazda Motor Europe GmbH Leverkusen

B. Ramon, Commercial Customer Experience / Customer Knowledge

“Working with diverse departments, including IT, marketing, and legal, has given me the opportunity to explore new, exciting topics.”

Passion inspired by you

Mazda – since our foundation in Hiroshima, Japan, in 1920, our focus has been creating an exceptional customer experience. Today we make cars that combine distinctive design and innovative technology with pure driving pleasure – to the delight of customers across the globe. We are powered by passion, and are passionate about people. We stand for unconventional thinking and the determination to overcome challenges together as a team.

As Mazda’s European headquarters, we develop strategies, concepts and processes that deliver long-term success. Over 200 employees based in Leverkusen, Germany, engage in continuous dialogue with our National Sales Companies and Independent Distributors throughout Europe, and with our parent company in Japan.

Do you enjoy a steep learning curve and challenging tasks?
Then join our department in Leverkusen as

inspired by you - Your tasks

Drive the future of customer intelligence at Mazda

As part of our Consumer Intelligence & Targeting team, you will help turn customer data into meaningful intelligence, actionable audiences and more personalized experiences across Europe. Our team operates the central Customer Intelligence Platform (CIP) across Mazda Europe's 21 National Sales Companies, creating the data foundation for consumer profiling, segmentation, personalization and media activation.

Your Role:

As Coordinator Consumer Intelligence – Customer Data Platform, you will help us evolve and operate our Customer Intelligence Platform and make customer data actionable. You will work at the intersection of data, technology, marketing and consumer behaviour—helping Mazda understand its customers through 360° profiles, identify valuable consumer segments and activate those audiences across digital channels. From connecting the right data sources and maintaining our data taxonomy to creating audiences and activating them through platforms such as Google and Meta, you will help ensure that the right customer reaches the right experience at the right time.

Your Responsibilities:

• Support the continuous development and maturing of Mazda Europe's Customer Intelligence Platform
• Help build and enrich 360° consumer profiles by connecting relevant customer, behavioural, vehicle and marketing data as well as web data
• Coordinate the collection and integration of data from multiple sources
• Maintain and improve the platform's data taxonomy to enable accurate audience definition and targeting
• Identify opportunities to enrich our consumer understanding through additional first-, second- and third-party data sources
• Build, coordinate and optimize consumer segments and audience
• Translate business and marketing objectives into meaningful audience definitions
• Coordinate audience creation & activation across relevant channels, including paid media platforms such as Google and Meta
• Support personalized advertising by ensuring audiences are activated in the right channel at the right time
• Work closely with Paid Media, CRM, Personalization and Analytics teams to maximize the value of our audiences

Measure & Optimize

• Work with the wider Digital Analytics team to measure segment and campaign performance
• Monitor consumer data quality, identity resolution and segmentation accuracy
• Analyze audience performance and identify opportunities for optimization
• Help translate data and performance insights into actionable recommendations
• Provide reporting and presentations on platform usage, progress, challenges and opportunities to senior management and National Sales Companies

Passion meets power - Your profile

• University Degree with 3-5 years of professional work experience in Customer Data Platforms, Digital Marketing, MarketingTechnology or Consumer Analytics
• Understanding of customer data, segmentation and audience targeting
• Tech-savvy with a strong analytical and structured thinking
• Advanced understanding of web analytics and web tracking (such as Google Analytics, Google ad Manager)
• Comfortable working with both business and IT stakeholders
• Strong organizational skills and ability to coordinate multiple activities
• Curious, proactive & consumer-centric mindset
• Excellent communication skills and confidence working in an international environment (English, additional language is a plus)
• Proficiency in visualisation tools (like tableau, PBI), query languages like SQL or data bases handling is preferred

Work with us - Your advantages

Working environment

Awards

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

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