Product/Project Manager Retail Media Direct Marketing (m/f/d) in München

Your Tasks

• Strategic development and integration of the newsletter and push notification channels into the overarching CRM and marketing strategy within the retail media business
• End-to-end product ownership for the newsletter and push notification channels: from concept and implementation to testing, analysis, and optimization
• Briefing, coordination, and prioritization of requirements for internal teams (e.g. CRM, UX, Data, Sales) and external service providers
• Close collaboration with content, CRM, and performance marketing teams to ensure cross-channel consistency
• Support in developing segmentation and personalization strategies (e.g. using behavioral data)
• Assistance in setting up and monitoring automated campaigns (e.g. welcome journeys, transactional emails)
• Execution of A/B tests and contribution to performance analyses
• Monitoring of market and technology trends to continuously improve tools and methodologies in use

Your Profile

• University degree in business, marketing, communications, computer science or a comparable field
• Experience in digital product management, ideally with a focus on CRM, email marketing, or mobile push notifications
• Solid knowledge of newsletter tools (e.g. Salesforce Marketing Cloud, Emarsys, Braze, HubSpot, etc.)
• Initial experience with common email marketing tools (e.g. Mailchimp, HubSpot, Salesforce, Braze) is a plus
• First-hand experience with automation, customer journeys, and personalization
• Familiarity with web analytics tools and key performance indicators (e.g. Google Analytics, Tableau, Looker, Adobe Analytics)
• Experience using A/B testing tools and in optimizing usability
• Basic understanding of HTML is a plus, but not a requirement
• Excellent written and spoken German and English skills

About Us

We are a leading electronics retail company, helping suppliers and partners leverage data-driven insights through our reporting and data products. Within the Marketing & Retail Media department, we focus on turning data into actionable knowledge that drives business decisions and strengthens supplier partnerships.

The best solutions come from bringing together diverse perspectives. Embracing diversity is key to achieving our vision of becoming the Experience Champion. We value inclusion, foster equal opportunity, and welcome you to be part of our team.

Job Infos

Location:München, Hamburg

MediaMarktSaturn Marketing

Department:HQ - Marketing & Communication

Entrylevel:Professional Level

Type of Employement:Full Time

Working Hours:37,5

Persona:Job Requisition HQ Employee

Recruiter:Lea Ellerich

Recruiter:Lea Theresa Ellerich

#J-18808-Ljbffr