Overview
As Marketing Manager for the DACH region, you drive brand awareness, demand generation, ABM, and pipeline growth across Germany, Austria, and Switzerland. You collaborate closely with sales to align programs with business objectives and accelerate revenue. You’ll manage regional plans, events, and customer-focused programs, shaping how Mendix’s platform reaches finance, BFSI, and other industries. This role offers global exposure, cross-functional collaboration, and the chance to impact growth in a fast-evolving market.
Leistungen / Benefits
- hybrid by default
- global mobility
- health and wellness benefits
- equal opportunity employer
- career growth
- inclusive environment
Verantwortungsbereiche
- Own DACH marketing strategy and execution across awareness, demand generation, and pipeline acceleration
- Develop and execute integrated marketing campaigns that drive measurable results
- Partner with sales leadership to align marketing programs with business objectives
- Drive Account-Based Marketing (ABM) for strategic accounts
- Manage regional marketing plans, reporting, and optimization
- Execute events, tradeshows, and customer-facing programs
Zentrale Anforderungen
- 7+ years of B2B marketing experience in field marketing, demand generation, or ABM
- Experience marketing to Banking, Financial Services, or Insurance industries
- Strong stakeholder management and sales partnership skills
- Experience developing integrated multi-touch marketing programs
- Experience with named-account ABM strategies
- Willingness to travel and work independently
- stakeholder management
- sales collaboration
- independence / self-management
- ABM (Account-Based Marketing)
- demand generation
- integrated multi-touch marketing programs
Field Marketing Manager M/F/D - DACH in Wiesbaden Arbeitgeber: Mendix
Mendix, ein Unternehmen von Siemens, bietet eine dynamische und innovative Arbeitsumgebung, die sich auf die Transformation der Industrie durch KI konzentriert. Als Regional Enterprise Sales Director haben Sie die Möglichkeit, in einem schnell wachsenden Team zu arbeiten, das Vielfalt und Zusammenarbeit fördert, während Sie gleichzeitig Zugang zu umfangreichen Weiterbildungs- und Entwicklungsmöglichkeiten haben. Die Unternehmenskultur ist geprägt von einem starken Fokus auf Kundenorientierung und Innovation, was Ihnen ermöglicht, bedeutende Beziehungen zu Führungskräften in der Branche aufzubauen und die Zukunft der industriellen KI aktiv mitzugestalten.
