Overview
In this role you will lead content that translates complex engineering concepts into clear narratives for executive audiences. You will own category-defining programs that span blogs, reports, webinars, and thought leadership, driving awareness, pipeline, and product adoption. You’ll partner with cross-functional teams to scale content across the buyer journey and ensure credibility through SME collaboration. This is a hands-on, high-impact marketing position at the intersection of technical depth and storytelling. You’ll shape content strategy to stay ahead of the market and resonate with industrial buyers.
Leistungen / Benefits
- remote work
- competitive salary
- global opportunities
- collaborative culture
- career growth
- access to Siemens Xcelerator platform
Verantwortungsbereiche
- Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities and buyer segments
- Oversee relationships with freelance writers and agencies for consistent quality
- Develop thought leadership programs for company executives, including ghostwriting and byline articles
- Partner with cross-functional marketing teams to translate positioning into ongoing content
- Collaborate with subject matter experts to produce accurate, practitioner-grade content
- Identify content gaps via search intent, competitive analysis, and sales feedback
- Lead a scalable content framework supporting multiple technical personas
- Own content repurposing to maximize reach and shelf-life
- Support organic content strategy with keyword research and topic clustering
- Lead content distribution across owned and earned channels
- Ensure content discoverability for traditional and AI-driven search
- Track content KPIs and contribute to regular audits
- Conduct A/B tests to optimize headlines and formats
- Collaborate on product launches as the content partner
- Enable sales with content mapped to objections and proof points
- Coordinate with developer relations and community teams to amplify customer stories
Zentrale Anforderungen
- 7+ years of B2B content marketing experience with at least 2 years in a similar role
- Exceptional writing and editing skills capable of explaining complex topics to executives
- Ability to translate technical concepts (data pipelines, cloud architecture, observability, security) into compelling narratives
- Strong SEO fundamentals and experience driving organic growth
- Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time
- Familiarity with the modern data stack or cloud security landscape (e.g., data lakehouse)
- curiosity
- resourcefulness
- process orientation
- SEO fundamentals
- content strategy and governance
- ghostwriting and executive thought leadership
Sr. Content Marketing Manager - Industrial (B2B) in Wiesbaden Arbeitgeber: Mendix
Mendix, ein Unternehmen von Siemens, bietet eine dynamische und innovative Arbeitsumgebung, die sich auf die Transformation der Industrie durch KI konzentriert. Als Regional Enterprise Sales Director haben Sie die Möglichkeit, in einem schnell wachsenden Team zu arbeiten, das Vielfalt und Zusammenarbeit fördert, während Sie gleichzeitig Zugang zu umfangreichen Weiterbildungs- und Entwicklungsmöglichkeiten haben. Die Unternehmenskultur ist geprägt von einem starken Fokus auf Kundenorientierung und Innovation, was Ihnen ermöglicht, bedeutende Beziehungen zu Führungskräften in der Branche aufzubauen und die Zukunft der industriellen KI aktiv mitzugestalten.
