European Sales Manager

• European Sales Manager – Channel & Distribution development
• European Sales Role Setting up & developing existing distribution network
• Safety Showers manufacturer
• Global group with investment and progression opportunity
• Benefits include Car, Holidays, Insurance, etc.
• Desired network: Industrial Equipment Distributors & Industrial Safety Distributors

You could set up distribution channels for pumps, valves, pipework, flow control, HVAC, Dampeners, pressure vessels, heat exchangers, etc.

A well-established international manufacturer in the workplace safety sector is seeking an experienced European Sales Manager to lead business growth across the region through distribution and channel.

This is a high-impact commercial role focused on new business development, distributor management and channel engagement, with responsibility for building market share across multiple European territories.

This position will suit a strategic, hands-on sales leader who enjoys developing routes to market, opening new accounts and working closely with channel partners to deliver profitable growth.

You will operate remotely from a European base and play a central role in shaping the sales strategy for the region.

The role

You will be responsible for driving profitable growth across Europe by identifying new distributors, building strong end-user relationships and developing a clear territory strategy.

Working closely with internal sales, product specialists and marketing, you will help expand market reach, support new product introductions and contribute to wider commercial planning.

Key responsibilities

• Delivering new business sales growth across the European territory.
• Identifying, onboarding and managing regional and specialist channel partners.
• Developing and implementing short-, medium- and long-term sales plans.
• Managing key KPIs including new business sales, order intake and gross margin.
• Building relationships with distributors, agents and end users.
• Supporting joint customer visits and helping distributors improve sales performance.
• Driving product introductions through targeted end‑user and channel activity.
• Researching market trends, competitor activity and growth opportunities.
• Preparing forecasts, pipeline updates and sales plans.
• Representing the business at industry events, exhibitions and customer meetings.
• Working closely with internal stakeholders to support regional growth.

About you

You will bring significant commercial experience in sales, territory management or business development, ideally within a multi‑channel, technical or industrial environment.

You will be confident operating across different markets and cultures, with the ability to build trust quickly and develop strong long‑term relationships.

Essential experience

• Degree‑level education in a relevant field, ideally business‑related.
• 10+ years’ proven sales success, with substantial territory sales management experience.
• Experience in a multi‑channel sales environment.
• Fluency in English.
• Willingness to travel internationally up to 50% of the time.

Desirable attributes

• Strong commercial and financial awareness.
• Confident communicator with excellent networking skills.
• Strategic mindset with the ability to manage multiple priorities.
• Experience working with Salesforce, Excel, Power Point, Power BI or similar tools.
• Comfortable in a fast‑paced, metrics‑led environment.
• Experience leading or supporting sales process improvement would be an advantage.
• Background in a privately owned or growth‑focused business would be beneficial.
• What’s on offer

This is an opportunity to join a respected international business with a strong reputation in its sector.

You can expect a competitive salary, bonus opportunity and the chance to make a real commercial impact across a broad European market.

The role also offers scope for long‑term progression within the organisation.

If you are a commercially driven sales professional with a track record of winning business and growing territory performance, this could be an excellent next step.

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