RL Channel Marketing Manager, Germany & France

RL Channel Marketing Manager, Germany & France

Imagine a world where physical distance and device limitations do not hinder our ability to connect with each other. At Reality Labs (RL) we build tools that help people FEEL connected - anytime, anywhere. We are developing the future of virtual and augmented reality and bringing products to consumers that transform entertainment and social experiences. The EMEA Telco team is looking for an enthusiastic, self-directed, channel marketer to take on this exciting role, focused on Meta hardware portfolio. Reporting to the Global Channel Marketing Director, this role will coordinate and deliver Telco specific marketing strategies in Germany and France, growing our hardware sales and managing our investment in this fast moving area of the business. The successful candidate will be passionate about new technology, analytical and ROI driven. They will have well developed business acumen and also be creative and innovative in their marketing programmes. Additionally, they will be a highly effective communicator and collaborator with other teams, including the Global and Regional Marketing, Sales, Creative, and Insights teams, and ready to lead our German and French Telco business through a rapid phase of growth.

Responsibilities

1. Develop channel specific marketing strategies for the German & French Telco channel.
2. Partner with key mobile operators to create and execute annual marketing plans and merchandising initiatives to deliver world class customer experience of Meta’s hardware products.
3. Presentation of key marketing materials in front of Telco leadership, executives, business development and local commercial teams.
4. Measure and drive performance KPIs aligning to channel marketing goals and priorities to optimize efficiency of marketing activities.
5. Manage digital execution and campaign activities across Telcos ensuring our content meets brand standards and aligned to overall company strategy.
6. Identify new channel marketing opportunities and positions for review to help future decisions.
7. Contribute to the annual and seasonal strategy formation for the Telco channel.
8. Partner effectively with cross-functional teams, including sales, product and product marketing, and channel services to develop channel marketing strategies to optimize awareness, trial, and conversion.
9. Plan and manage annual co-marketing budgets, focusing on key performance metrics.

Minimum Qualifications

1. 8+ years experience in channel marketing role, with a clear record of achievement and success in technology based consumer marketing.
2. Fluent in German and English.
3. Previous experience and clear understanding of the European Telco landscape related to driving hardware sales.
4. Experience in go-to-market planning and execution across online and traditional channels.
5. A record of excellence leading successful retail marketing programs and go to market planning and execution across online and traditional retail channels.
6. Exceptional communication and presentation skills with a strong business acumen.
7. Passionate advocate for innovation and the opportunities presented by disruptive technologies.

Preferred Qualifications

1. Bachelor’s degree in business, marketing or related field.
2. Fluent in French.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

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