Marketing Analytics Manager (m/f/d)

Marketing Analytics Manager (m/f/d) – METRO Markets GmbH

We are looking for a Marketing Analytics Manager to join our Web Analytics team and help us measure, model, and optimise marketing performance across channels. The ideal candidate combines strong analytical skills with hands‑on experience in data engineering and marketing measurement frameworks – turning complex data into actionable insights that drive growth.

Key Responsibilities

• Develop and maintain marketing measurement frameworks (attribution, incrementality testing, LTV modelling, cohort analysis).
• Design and implement data models (SQL, Dataform) that support performance analysis across marketing channels and user journeys.
• Build and evaluate attribution models, including rule‑based and algorithmic (e.g., Markov chain, Shapley) approaches.
• Analyse the effectiveness and ROI of paid, owned, and earned media, identifying opportunities for optimisation.
• Collaborate with channel managers to translate analytical findings into actionable recommendations for budget allocation and campaign optimisation.
• Develop and automate dashboards and reports (e.g., Looker Studio) to visualise marketing KPIs.
• Ensure data quality, accuracy, and consistency across multiple sources (GA4, GTM, BigQuery, ClickHouse).

Required Qualifications

• 3–5 years of experience in marketing analytics, digital analytics, or media measurement.
• Strong analytical foundation with proven experience in attribution modelling, LTV analysis, and incrementality testing.
• Solid SQL skills and familiarity with data modelling tools (Dataform or similar).
• Proficiency with web analytics tools (GA4) and marketing performance datasets.
• Understanding of statistical and probabilistic modelling (e.g., Markov chains, contribution analysis).
• Experience with BI tools (Looker Studio or similar) and ability to communicate insights clearly.
• Strong business acumen and ability to connect data‑driven insights to marketing strategy and ROI.

Benefits

• Innovative product and exciting career opportunities in an agile environment with a start‑up mentality.
• A diverse and vibrant international environment of 70+ different nationalities.
• Flexible working hours and hybrid working with flexible home‑office policy.
• 30 days of vacation per year.
• Attractive referral programme.
• Team events, Meet‑Ups, and TechTalks.

About Us

We create the future of B2B commerce by giving business relationships a platform. Our marketplace enables millions of business owners all over the world to focus on what they do best – delight others.

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