Performance Marketing Specialist (m/f/d)

Overview

As a Performance Marketing Specialist, you will be responsible for the success of paid campaigns across multiple markets, with a focus on efficiency, growth, and alignment to strategic goals. Working across a mix of digital channels, you will plan, optimize, and evaluate performance, contributing to both local and cross-market initiatives. You will collaborate closely with stakeholders across the business, including Country Leads, Commercial teams, and our BI and Tech partners, while staying focused on results and impact.

Responsibilities

• Plan, implement, and optimize digital campaigns across multiple performance marketing channels (e.g. Search, Display, Social), tailored to the needs of each market
• Develop and execute effective performance marketing strategies to meet business objectives and growth targets
• Manage budgets, monitor and analyze campaign performance (ROAS, CPO, CR, etc.), extract insights from the data, and drive continuous improvement
• Identify new opportunities to enhance performance and test new formats, tactics, or automation solutions
• Contribute to reporting design and process improvements to improve transparency and support better decision-making
• Stay up to date with the latest platform developments and industry trends to maintain a high standard of campaign excellence
• Collaborate with Country Leads and cross-functional teams (e.g. BI, Tech, Content) to ensure campaign alignment and smooth execution

You’ve got

• 2+ years of hands-on experience managing performance marketing campaigns in at least one major platform (e.g. Google Ads, Meta Ads), with solid knowledge of platform capabilities and limitations
• Strong understanding of performance marketing principles, including key metrics and the factors that influence them
• Strong analytical skills and confident use of Excel (formulas, pivot tables, etc.)
• Experience with Google Analytics and/or other web analytics tools is a plus
• Experience with product feed management or feed-based campaigns is a plus
• Ability to manage multiple priorities and take ownership of outcomes
• Solution-oriented mindset, strategic thinking, and the ability to connect campaign-level actions with broader business goals
• Fluent English (spoken and written)

We’ve got

• Innovative product and exciting career opportunities in an agile environment with a start-up mentality
• A diverse and vibrant international environment of 70+ different nationalities
• Flexible working hours and hybrid working with also flexible home office policy
• 30 days of vacation per year
• Full support from METRO Group – our mother company
• Metro Card for shopping at discounted rates & company discounts with renowned brands
• JobRad for commuting
• Health and wellbeing support
• Language courses subsidy for professional growth

We create the future of B2B commerce by giving business relationships a platform. Our marketplace enables millions of business owners all over the world to focus on what they do best – delight others.