Overview
In this role, you will lead a combined product marketing and market research function at Mews, shaping the ongoing value of a multi-product portfolio. You’ll define go-to-market, adoption, and positioning strategies while grounding decisions in market intelligence and customer insights. You’ll partner with cross-functional teams to align with commercial goals and drive revenue, retention, and product impact. You’ll build a scalable, AI-enabled operating model and lead a high-performing team in a fast-paced, scale-up environment.
Leistungen / Benefits
- Unlimited paid holiday
- Company share program
- Paid parental leave
- Learning budget
- EDGE time for development
- Remote-friendly with flex
Verantwortungsbereiche
- Define and own product marketing strategy across the portfolio, including positioning, messaging, and go-to-market execution from launch through adoption.
- Develop a global product launch framework that is scalable and ensures clear strategy-execution handoffs.
- Own post-launch adoption and engagement strategies to drive usage, retention, and revenue contribution.
- Collaborate with Product, Sales, RevOps, and Customer Success to align marketing with commercial outcomes.
- Design and manage NPS tracking and the measurement framework for product marketing impact (e.g., attach rates, adoption metrics, pipeline contribution).
- Oversee end-to-end market research: opportunities, methodology, studies, synthesis, and activation of insights across the business.
- Lead competitive intelligence and translate signals into positioning, enablement, and roadmap input.
- Act as the functional authority on market signals and translate insights for senior leadership decisions and strategy.
- Partner with Strategy, Product, RevOps, and Marketing to ensure insights inform decisions, not just reports.
- Lead and develop a team of product marketers, set operating models, and foster a culture of commercial accountability.
- Define AI usage guidelines and build standards for AI-assisted outputs within the team.
- Represent product marketing and research in executive forums and annual planning discussions.
Zentrale Anforderungen
- 10+ years in B2B SaaS marketing with majority in product marketing
- Previous Director/Senior Director/Head of Product Marketing or similar leadership role
- Proven experience managing a multi-person product marketing team
- Experience owning or significantly contributing to a market research or customer insights function
- Deep understanding of B2B SaaS GTM including positioning, messaging, pricing, packaging, sales enablement, and lifecycle marketing
- Experience building or reshaping a product marketing function in a lean, fast-moving environment
- Ability to connect product marketing to revenue outcomes (pipeline, adoption, retention)
- Multi-functional marketing experience beyond product marketing (content, SEO, digital, demand gen, GTM)
- Strong stakeholder communication and ability to influence executive decisions
- Publicly visible in the product marketing or insights community is a differentiator
- AI fluency with ability to define team standards and use of AI tools responsibly
- strong collaboration and cross-functional influence
- data-driven decision making
- commercial accountability
- GTM strategy
- market research methodology (primary/secondary)
- competitive intelligence
Director of Product Marketing and Market Research (m/w/d) in Essen Arbeitgeber: Mews
Mews ist ein hervorragender Arbeitgeber, der eine inspirierende Arbeitsumgebung bietet, in der Technologie und Menschlichkeit Hand in Hand gehen. Als KYC Support Agent haben Sie die Möglichkeit, in einem dynamischen Team zu arbeiten, das Wert auf Eigenverantwortung und kontinuierliches Lernen legt. Mit einem klaren Fokus auf Mitarbeiterentwicklung und einer Kultur, die Innovation und Zusammenarbeit fördert, sind Sie Teil eines Unternehmens, das die Hotellerie revolutioniert und dabei einen echten Einfluss auf die Branche hat.
