HMID BU Marketing Manager in Großmehring

Job DescriptionProduct Strategy & RoadmapDefine portfolio strategy, positioning, segmentation, and differentiation across industrial and automotive segmentsTranslate customer and market requirements into prioritized product specs, value propositions, and data-driven business casesLead marketing input into product roadmaps and lifecycle planningDevelop deep understanding of system-level requirements and platform strategiesPersonally lead product definition for the most strategically impactful programs, ensuring first‑hand market insight shapes every critical decisionGo-to-Market ExecutionCreate and execute marketing strategies targeting priority segments, regions, and strategic accountsPartner with Sales on pipeline reviews, forecast alignment, and corrective actionsDrive win/loss analysis and competitive intelligence to refine positioningSupport strategic customer engagements and executive‑level discussionsSales Enablement & CommunicationsDefine and drive high‑impact collateral: solution briefs, presentations, launch kits, and case studiesLead product launches and ensure consistent messaging across all channelsServe as primary liaison to Corporate MarCom for brand‑compliant executionTeam LeadershipManage a team of Marketing Engineers with full personnel responsibilitySet clear priorities, enforce execution standards, and foster a high‑performance cultureDevelop talent through coaching, structured development plans, and succession planningLead by example as a hands‑on contributor — stepping in to personally drive critical tasks when the situation demands itOperational Excellence & InnovationChampion the adoption of AI‑powered tools and workflows across the team to accelerate decision‑making, automate routine tasks, and multiply productivityLeverage Tableau, Excel, and the broader Microsoft 365 suite to build dashboards, perform analyses, and deliver data‑driven insights that inform strategyContinuously identify and implement process improvements that free the team to focus on high‑value, strategic workPartner & Ecosystem DevelopmentManage and strengthen Microchip’s worldwide Touch Partner networkDrive design‑ins through module partners, distribution, and direct customer channelsCross‑Functional CollaborationCoordinate with Sales, Engineering, Applications, Systems, and Supply ChainRepresent marketing in cross‑functional forums and customer escalationsRequirements/QualificationsEducationBachelor’s or Master’s degree in Electronics, Computer Science, or related fieldsMBA or equivalent senior expertise in marketing or applications roles is a plusExperienceMinimum 10 years in microcontroller‑based sensing systems within a semiconductor company; capacitive touch controller experience is a plus.Proven experience in new IC and firmware product definition for automotive and/or fragmented industrial markets, translating customer and system‑level requirements into silicon feature sets, firmware feature roadmaps, Marketing Requirement Documents (MRD), value propositions, and business cases.Proven track record in semiconductor product marketing, portfolio strategy, long‑term planning, and go‑to‑market execution.5+ years managing and developing marketing teams in a semiconductor company, including priority setting, accountability, structured product definition discipline, and coaching of senior individual contributors.Minimum 10 years in product marketing roles in the semiconductor industry, across Automotive, Consumer, and/or Industrial segments.SkillsStrong strategic thinking with ability to prioritize in complex, resource‑constrained environmentsBusiness acumen: business case development, forecast reviews, pipeline analysis, pricing strategiesTechnical depth: system‑level architectures, semiconductor product development, qualification standards (AEC‑Q100)Hands‑on proficiency with analytics and productivity tools — particularly Tableau, Excel, and Microsoft 365 — with the ability to build dashboards and derive actionable insightsDemonstrated experience leveraging AI tools to optimize team workflows and accelerate outputExcellent oral and written communication in English; second language is an advantageSelf‑motivated, customer‑oriented, structured, and data‑drivenTravelWillingness to travel across Asia, the United States, and Europe for customer visits and business engagementsTravel Time25% - 50% #J-18808-Ljbffr