Integrated Marketing Manage for Cloud & AI - Switzerland

Overview

The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy into a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.

Within SE&O, the Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue.

We are looking for a highly motivated I ntegrated Marketing Manager ,responsible for Cloud & AI CMO activities in Switzerland .

The Integrated Marketing Manager (IMM) leads integrated marketing strategies and plans leveraging and scaling global and regional go-to-market approaches and augmenting with local activities to deliver customer experiences that drive business outcomes (including customer acquisition, nurture and consumption). You will be known as the marketing expert in your Solution Area, using data and insights to ensure positioning and messaging is clear, distinctive and differentiated by audience and educates our customers on how they can achieve more with Microsoft products. You are an evangelist of marketing transformation, responsible for landing the cutting-edge marketing innovations being developed at Microsoft for your region. You will have the opportunity to develop your leadership skills advising Sales and Marketing leaders on marketing strategy. As a strong advocate for connected sales and marketing, you will partner with the senior leaders in the OU / Subs across Sales and Marketing, helping OU / Sub stakeholders understand the impact marketing is driving and inspiring sellers to take action on marketing signals. You will work with Integrated Marketers and Marketers across EMEA and as part of your CSA community, contributing to learnings and optimization by leveraging and sharing best practices and providing feedback on learnings from your region.

This role requires an ability to operate in a fast-paced environment and often at times ambiguous. The ideal candidate will operate with a growth mindset, embrace change when it arises (agility and flexibility are key), and at times will be asked to step outside of their role swim lane to work on projects aligned to the areas of greatest need and impact. For e.g. AI Tours, strategic programs etc.

This role is flexible in that you can work up to 50% from home.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Qualifications

Required qualifications (RQ) :

Bachelor\’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND several years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience in the IT industry in Switzerland

OR equivalent experience

Responsibilities

• Integrated Marketing Planning : You will define the local solution area marketing plan that leverages regional strategy, execution frameworks and marketing technology to drive business priorities via local marketing engines (e.g., digital, social, email, events). You align marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) focused on outcomes and relevant metrics. Bringing deep Swiss Market knowledge and expertise to the marketing plan. You will collaborate with regional stakeholders to align the Swiss Marketing plan to strategy, capabilities, and engines. You will embrace and land the EMEA regional scale programs with impact in your Swiss Market and ensure its business priorities are being addressed in your marketing plan. You will gather and share internal and external feedback about the quality of the plan.
• Integrated Marketing Execution : You will develop, land and optimize the solution area marketing plan based on insights from customer targeting, segmentation tools and various metrics and local-market knowledge, continually updating and improving customer experiences (e.g., optimizing segments, spend, performance, improving digital channels). You ensure all plans adhere to critical company policies such as privacy, accessibility, compliance and brand.
• Data-Driven Decision Making and Performance Management : You embrace a data-driven marketing culture and will use data-driven insights leveraging available tools and dashboards to optimize marketing strategy and delivery. You evangelize the marketing impact in your OU / Subs and provide recommendations back to the EMEA CSA team and Centre of Excellence teams for improvement. You inspire sellers and leaders to act on marketing signals and marketing data to build and progress pipeline. You proactively develop strategic responses based on data to specific market strengths, weaknesses, opportunities, threats, and / or trends.
• Budget Management – You are accountable for the solution area integrated marketing budget for your OU / Subs, ensuring adherence to budget principles, quarterly seasonality spend guidelines and compliance standards.

Benefits / perks

Benefits / perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work. Industry leading healthcare, Educational resources, Discounts on products and services, Savings and investments, Maternity and paternity leave, Generous time away, Giving programs, Opportunities to network and connect

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