pstrongThe company/strong/ppFor over a century, MIDO has been crafting Swiss watches that combine timeless design, engineering excellence and exceptional value. Founded in Switzerland in 1918, based in Le Locle and part of the Swatch Group, MIDO has built a strong international reputation through its dedication to quality, authenticity and accessibility. The timepieces are sold in 70 countries through a network of 2300 points of sales, marketplaces and e-commerce./ppstrongJob description/strong/ppTo strengthen our global presence and accelerate our growth ambitions, we are looking for an experienced and entrepreneurial Head of International Marketing, helping to reinforce our desirability and empower our vision across the world./ppAs Head of International Marketing, you will help shape the future of MIDO by leading the development and execution of its global marketing strategy. Working across functions and markets, you will bring the brand vision to life through compelling consumer experiences that strengthen desirability and drive growth worldwide. This highly visible role offers the opportunity to make a lasting contribution to the next chapter of MIDO's evolution./ppstrongBrand Strategy
Growth/strong/pulliShape and drive the international marketing strategy to strengthen brand desirability, accelerate growth, and build long-term brand equity./liliDrive the global media and communication strategy, for a consistent brand presence across markets./liliChampion the evolution and execution of the brand positioning, identity, and experience worldwide./liliIdentify strategic growth opportunities and priorities to support the brand's continued expansion./liliOversee the international marketing budget, optimizing investments for maximum impact and performance./li/ulpstrongIntegrated Marketing
Campaign Leadership/strong/pulliLead the planning and deployment of international 360° marketing campaigns across all relevant channels and touchpoints, with a focus on digital-first initiatives./liliCoordinate product launches, seasonal campaigns, and commercial activations./liliEnsure excellence and consistency across advertising, digital, social media, merchandising, events, PR, and partnerships./liliMeasure campaign effectiveness and identify opportunities for continuous improvement./li/ulpstrongInternational Market Development/strong/pulliBuild strong partnerships with our 20 subsidiaries, distributors, and local marketing teams./liliProvide guidance, strategic support, and best practices to ensure successful market execution./liliIdentify growth opportunities and recommend marketing initiatives tailored to local business priorities./liliFoster a culture of collaboration, accountability and knowledge sharing across markets./li/ulpstrongBrand Experience
Retail Excellence/strong/pulliEnsure that every consumer touchpoint consistently reflects the MIDO brand universe and quality standards./liliCollaborate with cross-functional teams to elevate the retail, digital and omnichannel experience./liliSupport the development of distinctive visibility, merchandising and experiential initiatives that reinforce brand perception./li/ulpstrongLeadership
Cross-Functional Collaboration/strong/pulliAct as a trusted partner to internal and external stakeholders./liliLead and inspire your marketing team members through coaching, development, and empowerment./liliCoordinate effectively across sales, product, and digital departments to ensure aligned execution and shared success./liliContribute to a performance-oriented culture focused on impact, ownership, and continuous improvement./li/ulpstrongProfile/strong/pulliYou are looking for an opportunity to make a visible impact through your strategic vision and leadership/liliYou are a passionate brand builder with both the vision to shape the future while driving execution./liliYou thrive in dynamic environments and demonstrate a high level of agility./liliYou are comfortable leading change and driving transformation across teams and markets./liliCurious by nature and attentive to cultural and consumer trends, you understand how to create meaningful brand experiences that resonate with audiences and drive business results./liliYou empower people, fostering collaboration and performance./liliYou enjoy working in an international environment and travelling (10-15%)./li/ulpstrongProfessional requirements/strong/pulliUniversity degree or equivalent in Marketing, Business Administration, or a related field./liliMinimum 5-8 years of experience in international marketing management positions, preferably within the watchmaking, luxury, premium consumer goods, or lifestyle sectors./liliProven track record in developing and executing global marketing strategies and integra j4id10397761jb j4it0938jb j4iy26jb
Head of International Marketing in Le Locle Arbeitgeber: MIDO AG
MIDO ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern die Möglichkeit bietet, in einem dynamischen und internationalen Umfeld zu arbeiten. Mit einer starken Unternehmenskultur, die auf Zusammenarbeit, Innovation und persönlichem Wachstum basiert, fördert MIDO die Entwicklung seiner Mitarbeiter durch kontinuierliche Weiterbildung und spannende Herausforderungen. Die Lage in Le Locle, dem Herzen der Schweizer Uhrenindustrie, bietet zudem eine inspirierende Umgebung, in der Tradition und modernste Technologie aufeinandertreffen.
