ph3The Company /h3 pFor over a century, MIDO has been crafting Swiss watches that combine timeless design, engineering excellence and exceptional value. Founded in Switzerland in 1918, based in Le Locle and part of the Swatch Group, MIDO has built a strong international reputation through its dedication to quality, authenticity and accessibility. The timepieces are sold in 70 countries through a network of 2300 points of sales, marketplaces and e-commerce. /p pFor over a century, MIDO has been crafting Swiss watches that combine timeless design, engineering excellence and exceptional value. Founded in Switzerland in 1918, based in Le Locle and part of the Swatch Group, MIDO has built a strong international reputation through its dedication to quality, authenticity and accessibility. The timepieces are sold in 70 countries through a network of 2300 points of sales, marketplaces and e-commerce. /p h3Job Description /h3 pTo strengthen our global presence and accelerate our growth ambitions, we are looking for an experienced and entrepreneurial Head of International Marketing, helping to reinforce our desirability and empower our vision across the world. /p pAs Head of International Marketing, you will help shape the future of MIDO by leading the development and execution of its global marketing strategy. Working across functions and markets, you will bring the brand vision to life through compelling consumer experiences that strengthen desirability and drive growth worldwide. This highly visible role offers the opportunity to make a lasting contribution to the next chapter of MIDO's evolution. /p h3Brand Strategy Growth /h3 ul liShape and drive the international marketing strategy to strengthen brand desirability, accelerate growth, and build long-term brand equity /li liDrive the global media and communication strategy, for a consistent brand presence across markets /li liChampion the evolution and execution of the brand positioning, identity, and experience worldwide /li liIdentify strategic growth opportunities and priorities to support the brand's continued expansion /li liOversee the international marketing budget, optimizing investments for maximum impact and performance /li /ul h3Integrated Marketing Campaign Leadership /h3 ul liLead the planning and deployment of international 360° marketing campaigns across all relevant channels and touchpoints, with a focus on digital-first initiatives /li liCoordinate product launches, seasonal campaigns, and commercial activations /li liEnsure excellence and consistency across advertising, digital, social media, merchandising, events, PR, and partnerships /li liMeasure campaign effectiveness and identify opportunities for continuous improvement /li /ul h3International Market Development /h3 ul liBuild strong partnerships with our 20 subsidiaries, distributors, and local marketing teams /li liProvide guidance, strategic support, and best practices to ensure successful market execution /li liIdentify growth opportunities and recommend marketing initiatives tailored to local business priorities /li liFoster a culture of collaboration, accountability and knowledge sharing across markets /li /ul h3Brand Experience Retail Excellence /h3 ul liEnsure that every consumer touchpoint consistently reflects the MIDO brand universe and quality standards /li liCollaborate with cross-functional teams to elevate the retail, digital and omnichannel experience /li liSupport the development of distinctive visibility, merchandising and experiential initiatives that reinforce brand perception /li /ul h3Leadership Cross-Functional Collaboration /h3 ul liAct as a trusted partner to internal and external stakeholders /li liLead and inspire your marketing team members through coaching, development, and empowerment /li liCoordinate effectively across sales, product, and digital departments to ensure aligned execution and shared success /li liContribute to a performance-oriented culture focused on impact, ownership, and continuous improvement /li /ul h3Profile /h3 ul liYou are looking for an opportunity to make a visible impact through your strategic vision and leadership /li liYou are a passionate brand builder with both the vision to shape the future while driving execution /li liYou thrive in dynamic environments and demonstrate a high level of agility /li liYou are comfortable leading change and driving transformation across teams and markets /li liCurious by nature and attentive to cultural and consumer trends, you understand how to create meaningful brand experiences that resonate with audiences and drive business results /li liYou empower people, fostering collaboration and performance /li liYou enjoy working in an international environment and travelling (10-15%) /li /ul h3Professional Requirements /h3 ul liUniversity degree or equivalent in Marketing, Business Administration, or a related field /li liMinimum 5-8 years of experience in international marketing management positions, preferably within the watchmaking, luxury, premium consumer goods, or lifestyle sectors /li liProven track record in developing and executing global marketing strategies and integrated communication campaigns /li liStrong understanding of brand building, consumer engagement and omnichannel marketing /li liExperience managing international stakeholders and working across multiple markets and cultures /li liDemonstrated ability to combine strategic thinking with operational execution /li liExperience in digital marketing and e-commerce environments is a strong advantage /li /ul h3Languages /h3 ul liExcellent command of English and French, both written and spoken /li liAny additional language is considered an asset in an international environment /li /ul h3Job Location /h3 pChemin des Tourelles 17, 2400 Le Locle, Switzerland (Neuchatel) /p h3Company Address /h3 pTissot Ltd Chemin des Tourelles 17 P.O. Box 399 CH-2400 Le Locle Switzerland /p /p #J-18808-Ljbffr
Head of International Marketing
