CRM Manager - Loyalty (all genders) Marketing / PR Berlin Posted on May 9, 2025

As CRM Manager, you’re part of our high performing CRM team which owns push and email channels for Zalando. Our CRM team envisions the future where every owned interaction across the customer lifecycle is a tailored journey and a delightful moment for the customer. We seek to build a CRM reach that reflects an unwavering commitment to our customers and partners.

In this exciting new role, you will work with the commercial, product, and engineering teams to develop and execute a strong CRM strategy.

WHERE YOUR EXPERTISE IS NEEDED

We define the scope of this role into four broad categories:

1. Executing CRM (email and push campaigns) specific to the Plus Loyalty program in collaboration with the commercial teams.
2. Optimising CRM campaigns for better customer engagement.
3. Working with loyalty commercial teams and local country teams to understand market requirements and support these initiatives through CRM sendings.
4. Collaborating with copywriting teams to ensure engaging copies for improved open and click-through rates.
5. Implementing campaigns in new CRM channels such as direct mail, in-app messages, and content cards.
6. Ensuring efficiency in CRM processes for timely delivery and execution of campaigns.

WHAT WE ARE LOOKING FOR

We seek a data-driven CRM specialist with 3-4 years of experience, preferably in ecommerce, holding a degree in Marketing, Business Management, Economics, or equivalent. The candidate should have a keen interest in using new and smart technology to deliver the best message to our customers, be a creative problem solver, and thrive in an agile environment. Knowledge of HTML, CSS, and SQL is advantageous. Familiarity with CRM tools like Braze, Selligent, Accengage, Salesforce, or similar is a plus. Willingness to learn and grow, coupled with excellent communication skills, is essential.

PERKS AT WORK

We offer a culture of trust, empowerment, and feedback, along with open source commitments, meetups, game nights, 70+ internal guilds, tech talks, an internal tech academy, blogs, product demos, parties, and events. Our benefits include a competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, top IT equipment, flexible working hours, extra holidays, volunteering time off, free beverages and fruits, diverse sports and health offerings, extensive onboarding, mentoring, personal development opportunities, and an international team of experts. We also provide relocation assistance for international hires, PME family services, and parent & child rooms (availability varies by location).

We celebrate diversity and are committed to building teams that reflect various backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.

ABOUT ZALANDO

Zalando is Europe\’s leading online fashion platform, connecting customers, brands, and partners across 17 markets. We drive digital solutions in fashion, logistics, advertising, and research, serving over 23 million active customers with diverse skills, interests, and languages.

Please note that all applications must be submitted via our online form; we do not accept applications via email.

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