Every household that orders once at Migros Online should want to do so on a regular basis. Your main mission for ten months: turn first-time customers into regulars. You will be free to test, learn and iterate, work within a team that challenges you and a playbook that is yours to write, at a time when e-grocery is changing fast.
It's possible to take up this role based at our offices in ECUBLENS (VD).
What you move
Own strategic new-customer growth and activation end to end: set targets, build the roadmap and be measured on new-customer volume, acquisition cost, early repeat rates and customer value.
Win the right customers in the regions where growth makes sense.
Ship your first experiments within 90 days across channels, offers and activation journeys, and turn what works into playbooks that scale beyond one-off campaigns.
Build activation journeys in our CEP: triggers, incentives and messages that turn a first order into a habit.
Find out where and why new customers drop off using cohort data and customer insights, and turn this into clear hypotheses and priorities.
Work with Product, Data and Operations to lift activation and to align demand with available delivery capacity per region.
What you will bring
Min. 5 years in
Growth, CRM or lifecycle marketing in e-commerce or digital products
Completed degree (university / university of applied science / higher technical college)
Business, Marketing, Economics or another related field
German (Fluent)
French (Advantageous)
Mandatory
You have owned acquisition or activation KPIs in growth marketing and moved them measurably, ideally in e-commerce, apps or subscriptions.
Mandatory
You have a proven experimentation track record: you set up tests with clear hypotheses, read results incl. significance and turn learnings into decisions and next steps.
Mandatory
You think in growth loops and customer journeys rather than campaign calendars, and design initiatives that connect acquisition, activation and retention.
Mandatory
You own a metric, not just tasks: you anticipate issues before they elevate, act proactively and come with a clear recommendation.
Mandatory
You are a team player who works across disciplines without silos: you share knowledge, challenge assumptions, ask for feedback early and commit once a decision is made.
Mandatory
You build journeys, segments and tests yourself in a customer engagement platform (e.g. Customer.io, Braze) and work confidently with dashboards and cohort analyses.
Mandatory
You speak tech and know how users behave on digital platforms: you understand events, tracking, funnels and conversion rates, and use AI tools productively in your daily work.
Mandatory
You bring experience in lifecycle and retention marketing, habit formation or conversion rate optimisation.
The benefits we offer
Competitive salary for the candidate who meets the selection criteria and brings the right attitude to the job.
You will be part of a motivated, hands-on team that supports one another, embraces diversity, and is focussed on achieving our common goals.
Personal responsibility & freedom
We value direct communication and involve our employees in the decision-making process
Sports and fitness offers
We value your health and offer CHF 250.- per year when taking out a sports subscription
Benefit from additional Cumulus points
Offices close to the train station, in the center of Zurich
Recruitment process
In the event of a large number of suitable applicants, a time-delayed video interview may be carried out. Within the framework of this video interview, the answers to questions that we have pre-recorded are filmed using a webcam or mobile phone camera.This gives us the opportunity to get to know more candidates better within a short space of time, with a view to inviting suitable people to the next round.Reply provided: within one week
Interview with HR & specialist department
The interview is conducted virtually or on-site with the relevant person from HR and/or the specialist department. The main aim is to learn more about the personal and specialist skills of the candidate while giving both sides the opportunity to assess the cultural fit, both in the company as a whole and within the team.Reply provided: within three weeks
Technical interview with case presentation
Specific expertise is assessed by means of a case or other assessment tools. After processing, the result is presented to the line manager and discussed together. Usually, the team is represented at the presentation.Generally speaking, the interviews are conducted by the line manager or a representative from HR.Reply provided: alternative wording: within three weeks
Getting to know the team
Whether or not someone fits into the team is an important factor for both the employer and the candidate when deciding whether to make an appointment. We therefore provide an opportunity for everyone to get to know each other in an informal atmosphere.
Reference information
When collecting references, we once again enquire about impressions, strengths and weaknesses and ask former line managers or colleagues to verify them. References can be collected after the first or second round and only with your consent.Reply provided: within one week
Information for recruitment agencies
Only direct applications will be considered for this position.
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(Senior) Growth Marketing Manager ‧ 80 – 100% in Zürich Arbeitgeber: Migros Group
Die Migros Industrie AG ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern nicht nur ein dynamisches Arbeitsumfeld bietet, sondern auch zahlreiche Möglichkeiten zur beruflichen Weiterentwicklung. Mit einem starken Fokus auf Teamarbeit und Innovation fördern wir eine Kultur des offenen Austauschs, in der Ihre Ideen geschätzt werden. Zudem profitieren Sie von attraktiven Sozialleistungen und einer ausgewogenen Work-Life-Balance, die es Ihnen ermöglicht, sowohl beruflich als auch privat zu wachsen.
