(Senior) Growth Marketing Manager 80 - 100%

pEvery household that orders once at Migros Online should want to do so on a regular basis. Your main mission for ten months: turn first-time customers into regulars. You will be free to test, learn and iterate, work within a team that challenges you and a playbook that is yours to write, at a time when e-grocery is changing fast. /p h3Important notes: /h3 pIt's possible to take up this role based at our offices in ECUBLENS (VD). /p h3What impact do you have? /h3 ul liOwn strategic new-customer growth and activation end to end: set targets, build the roadmap and be measured on new-customer volume, acquisition cost, early repeat rates and customer value. /li liWin the right customers in the regions where growth makes sense. /li liShip your first experiments within 90 days across channels, offers and activation journeys, and turn what works into playbooks that scale beyond one-off campaigns. /li liBuild activation journeys in our CEP: triggers, incentives and messages that turn a first order into a habit. /li liFind out where and why new customers drop off using cohort data and customer insights, and turn this into clear hypotheses and priorities. /li liWork with Product, Data and Operations to lift activation and to align demand with available delivery capacity per region. /li /ul h3What do you offer? /h3 ul liEducation: Completed degree (university / university of applied science / higher technical college) /li liSpecialization: Business, Marketing, Economics or another related field /li liExperience: Min. 5 years in Growth, CRM or lifecycle marketing in e-commerce or digital products /li liYou have owned acquisition or activation KPIs in growth marketing and moved them measurably, ideally in e-commerce, apps or subscriptions. /li liYou have a proven experimentation track record: you set up tests with clear hypotheses, read results incl. significance and turn learnings into decisions and next steps. /li liYou think in growth loops and customer journeys rather than campaign calendars, and design initiatives that connect acquisition, activation and retention. /li liYou own a metric, not just tasks: you anticipate issues before they escape, act proactively and come with a clear recommendation. /li liYou are a team player who works across disciplines without silos: you share knowledge, challenge assumptions, ask for feedback early and commit once a decision is made. /li liYou build journeys, segments and tests yourself in a customer engagement platform (e.g. Customer.io, Braze) and work confidently with dashboards and cohort analyses. /li liYou speak tech and know how users behave on digital platforms: you understand events, tracking, funnels and conversion rates, and use AI tools productively in your daily work. /li liYou bring experience in lifecycle and retention marketing, habit formation or conversion rate optimisation. /li liEnglish (B2) /li liGerman (B2) /li liFrench (ADVANTAGEOUS) /li /ul h3What do we offer you? /h3 ul liPersonal responsibility freedom: We value direct communication and involve our employees in the decision‑making process /li liSports and fitness offers: We value your health and offer CHF 250.- per year when taking out a sports subscription /li liCumulus points: Benefit from additional Cumulus points /li liCentral working location: Offices close to the train station, in the center of Zurich /li /ul h3Recruitment process /h3 ul liTime‑delayed video interview /li liInterview with HR specialist department /li liTechnical interview with case presentation /li liGetting to know the team /li liReference information /li /ul h3Contact /h3 pMs. Katharina Höttermann /p pTalent Acquisition Partner /p #J-18808-Ljbffr