Head of Culture Marketing (m/f/d)

Account & Project Management Head of Culture Marketing (m/f/d) Berlin / Hybrid Mikado Culture is a creative agency built on a bold, culture-first philosophy. We help brands forge genuine connections with people — through ideas, collaborations, and experiences deeply rooted in culture. From music and nightlife to fashion, sport, and emerging communities, we move at the intersections where culture truly happens. We’re currently looking for a Head of Culture Marketing (m/f/d) to join our team – someone with strategic sensitivity, strong team leadership skills, and a genuine feel for contemporary culture. You’ll guide and grow a small, interdisciplinary team and oversee campaigns and activations with clients such as TikTok, Jägermeister, Uber, Paulaner Spezi from the first idea through to rollout and reporting. Your responsibilities Lead and inspire the Culture Marketing team across all clients, accounts, and projects — fostering clarity, efficiency, productivity, and creative excellence. Support the personal and professional growth of team members through continuous feedback and a coaching-oriented leadership style. Align team capacity and skills with upcoming projects and evolving client needs in collaboration with your management peers Set goals, define priorities, and distribute responsibilities to ensure smooth and efficient workflows. Lead the strategic direction of key clients and accounts, ensuring all work aligns with brand objectives and genuine cultural relevance. Oversee multiple campaigns and projects, maintaining the highest standards of quality and consistency across all touchpoints. Build and nurture strong client relationships, acting as a trusted strategic partner and advisor. Manage timelines, budgets, and resources across internal teams and external collaborators. Safeguard cultural authenticity and creative excellence in everything we do. Collaborate closely with the Creative Studio and Leadership Team to develop new cultural formats, partnerships, and big ideas across music, sport, and lifestyle Your profile 4 years of experience in culture-led brand marketing or account management within a lifestyle-focused creative agency Proven track record in leading teams with a collaborative, empowering, and people-first leadership style Strong strategic mindset with the ability to connect creative ideas to clear, effective execution Deep understanding of contemporary culture, emerging trends, and diverse communities Exceptional organizational and communication skills, paired with a hands-on, solution-oriented attitude Fluency in German and English Hybrid role based in Berlin, with regular presence required at our headquarters What we offer A passionate, culture-driven team with strong roots in the German culture & music landscape Appealing campaigns with brands that strive to challenge conventions Space for leadership, ownership, and creative influence Flexible work setup (Berlin-based, hybrid day-to-day) Flat hierarchies, trust-based and a collaborative work culture