Key Responsibilities
Editing & Craft
- Create eye-catching 15–60 second videos for all major platforms (Facebook, Instagram, TikTok, YouTube, Pinterest), optimised for each format.
- Edit raw footage, including UGC, with transitions, graphics, and audio to produce engaging promotional content.
- Lead and personally execute high-priority edits, setting the quality bar, and own final review and sign-off on all outgoing videos before delivery.
Team Leadership & People Management
- Manage, mentor, and develop the team of video editors — onboarding, training, and ongoing feedback.
- Conduct regular 1:1s and performance reviews and support each editor's skill growth.
- Allocate work across the team based on capacity, strengths, and priority.
Workflow & Project Management
- Plan and manage the editing pipeline so projects are delivered on time and to spec.
- Set and maintain deadlines, track progress, and remove blockers.
- Establish and document editing processes, file/asset organisation, naming conventions, and version control to keep the team efficient.
Collaboration & Communication
- Act as the main point of contact between the editing team and other stakeholders (creative strategists, marketers, designers).
- Translate briefs and creative direction into clear, actionable tasks.
- Continuously brainstorm and pitch new creative ideas and angles to the Ads Department.
Quality & Performance
- Maintain consistency in style, branding, and technical quality across all output.
- Study consumer behaviour and creative performance data (hook rate, hold/retention, CTR, ROAS), and feed those learnings back into editing decisions and iterations.
- Build and maintain templates, presets, and reusable assets to improve speed and consistency.
Tools, Trends & Innovation
- Own and optimise the team's tech stack (editing software, asset libraries, storage, collaboration tools) and manage media assets, archives, and backups.
- Stay up to date with social media trends and editing techniques and integrate them into the process.
- Keep an open mind for new approaches and AI shortcuts that speed up production and captivate customers.
Must-Have
- 5–6 years of hands-on video editing experience, with at least 1–2 years in a lead or senior role.
- Expert-level proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve).
- Proven track record creating short-form content for Facebook, Instagram, TikTok, YouTube, and Pinterest.
- Strong understanding of performance metrics — hook rate, retention, CTR, ROAS — and how editing influences them.
- Demonstrated ability to lead and manage a creative team in a remote environment.
- Excellent communication, project management, and stakeholder skills.
Good to Have
- Experience with project management tools (Notion, Asana, ClickUp, or similar).
- Background in wellness, mindfulness, or conscious lifestyle content.
- Familiarity with AI-assisted editing tools and production shortcuts.
- Experience hiring or evaluating video editors.
What We Offer
- Competitive compensation — full-time salary.
- Fully remote, async-friendly work culture with flexible hours.
- Direct collaboration with the creative team.
- Access to premium wellness resources, courses, and brand retreats.
- A purpose-driven environment where creativity meets mindfulness.
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