Marketing Automation and AI Lead (f/m/d)

A Day in Your Life at MKS

As a Marketing Automation and AI Lead (f/m/d) at MKS\‘ Atotech, you will partner with Marketing Communications, Marketing, and cross-functional teams to implement and optimize CRM, AI-driven chat solutions, and email automation initiatives. In this role, you will report to the Head of Marketing Communications.

You Will Make an Impact By:

1. Assisting in the development and execution of CRM strategies to align tools and processes with MKS marketing goals.
2. Overseeing the setup, training, and refinement of AI chat solutions to improve customer engagement and support.
3. Designing and managing automated email campaigns, optimizing for lead nurturing and conversion.
4. Ensuring all marketing tools are fully functional, effectively implemented, and integrated to support lead generation.
5. Developing strategies to monetize MKS\‘ Atotech database, focusing on revenue opportunities across multiple channels.
6. Ensuring all lead capture touchpoints are interconnected to enhance lead quality and information flow.

Skills You Bring:

1. Several years of experience in business and marketing automation or CRM-related roles.
2. Proficiency with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
3. Strong analytical and problem-solving abilities, with a results-driven mindset.
4. Effective communication and collaboration skills, particularly with cross-functional teams.
5. Excellent organizational and project management skills, ensuring smooth tool and campaign operations.
6. A completed master\’s degree in IT is required.

Preferred Skills:

1. Familiarity with AI tools and applications in marketing.
2. Advanced understanding of data monetization strategies.
3. Experience in lead generation and nurturing tactics.

Supervisory Scope:

1. Reporting Relationships: Reports to the Head of Digital Marketing Communications.
2. Financial Responsibilities: Responsible for managing budgets related to AI software, CRM and automation initiatives.

Physical Demands and Working Conditions:

1. Standard office environment.
2. Flexibility for occasional remote work.
3. Opportunities for personal and professional development in an international, digital, and future-oriented environment.
4. Attractive compensation model.

Equal Opportunity Employment:

Globally, our policy is to recruit individuals from wide and diverse backgrounds. However, certain positions require access to controlled goods and technologies subject to the International Traffic in Arms Regulations (ITAR) or Export Administration Regulations (EAR). Applicants for these positions may need to be “U.S. persons.” “U.S. persons” are generally defined as U.S. citizens, noncitizen nationals, lawful permanent residents (or, green card holders), individuals granted asylum, and individuals admitted as refugees.

MKS Instruments, Inc. and its affiliates and subsidiaries (“MKS”) is an affirmative action and equal opportunity employer: diverse candidates are encouraged to apply. We win as a team and are committed to recruiting and hiring qualified applicants regardless of race, color, national origin, sex (including pregnancy and pregnancy-related conditions), religion, age, ancestry, physical or mental disability or handicap, marital status, membership in the uniformed services, veteran status, sexual orientation, gender identity or expression, genetic information, or any other category protected by applicable law. Hiring decisions are based on merit, qualifications and business needs.

MKS is committed to working with and providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation during the application or interview process due to a disability, please contact us at: .

If applying for a specific job, please include the requisition number (ex: RXXXX), the title and location of the role.

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